WooCommerce Web Design Agency London

WooCommerce stores designed around your business, customers and growth

FDRY is a London WooCommerce agency specialising in ecommerce strategy, UX, web design, development and digital growth.

We create bespoke WooCommerce stores for businesses that need more than an off-the-shelf theme. From a new ecommerce website to a complex rebuild, migration or integration project, we combine creative thinking with WordPress and WooCommerce development expertise to create stores that work around your business.

Whether you are launching, scaling or improving an existing WooCommerce store, we can help you build a stronger ecommerce experience from the ground up.

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  • WooCommerce UX & UI

    We design intuitive customer journeys that make products easy to discover, understand and purchase across desktop and mobile.

  • WooCommerce web design

    We create distinctive ecommerce experiences that reflect your brand rather than looking like a generic online store.

  • WooCommerce development

    We develop bespoke themes, functionality and integrations using WooCommerce and the wider WordPress ecosystem.

  • WooCommerce growth

    Once your store is live, we can support continued growth through SEO, AI Search and GEO, CRO, paid media, email marketing, social media and analytics.

woocommerce store

WooCommerce web design and development

WooCommerce sites designed around how people shop

woocommerce agency london
  • Custom UI Design & mobile responsive
  • Easily search by keyword, subset of categories, and product details on the site
  • Flexible site navigation and mega menus
  • Flexible shipping features (define and manage your own delivery zones)
  • Support for multiple product categories
  • Payments: Visa, Mastercard, AMEX, Apple Pay, Google Pay, and many more
  • Cross-sell and upsell integrations
  • Email notifications and invoices, abandoned cart flows and automations

Your ecommerce website should look and feel like your business.

We combine brand thinking, ecommerce UX and interface design to create WooCommerce stores that are distinctive, intuitive and commercially focused. We design the complete shopping journey, from discovering your brand and finding a product through to checkout and repeat purchase.

A successful ecommerce website should make purchasing feel straightforward. Good ecommerce UX isn’t about adding more features. It’s about removing friction and helping customers make confident decisions.

WooCommerce development built around your operation

WooCommerce is powerful because it can be adapted to the needs of your business.

Our developers create bespoke ecommerce experiences using WooCommerce, WordPress, PHP, JavaScript and appropriate third-party technologies.

  • Bespoke WooCommerce themes
  • Custom WordPress development
  • WooCommerce templates
  • Custom product functionality
  • Variable and complex products
  • Product and category structures
  • Advanced navigation and filtering
  • Custom cart experiences
  • Checkout development
  • Customer account functionality
  • Payment integrations
  • Shipping and fulfilment integrations
  • CRM integrations
  • ERP integrations
  • PIM integrations
  • Stock and inventory systems
  • Marketing and analytics integrations
  • Bespoke APIs
  • Third-party platform integrations
  • Custom ecommerce functionality

We don’t force your business into a predefined ecommerce model. We develop the platform around the requirements of your customers and your team.

WooCommerce support

WooCommerce for complex ecommerce requirements

Not every ecommerce business works in the same way.

You may have multiple product types, customer groups, pricing structures, fulfilment rules, markets or internal systems that need to work together.

We can design and develop WooCommerce experiences for requirements such as:

B2B and trade ecommerce

Create different customer journeys, pricing structures, account functionality and purchasing experiences for trade and wholesale customers.

Complex product catalogues

Make large or detailed product ranges easier to navigate, filter and purchase.

Custom pricing and customer rules

Build ecommerce functionality around different customer types, products, quantities or commercial requirements.

Subscription and repeat purchase

Create experiences that support recurring products and customer retention.

International ecommerce

Support multiple markets, currencies, languages, shipping requirements and local customer journeys.

Bespoke ecommerce functionality

Where a standard plugin isn’t the right solution, we can develop functionality specifically around your requirements.

WooCommerce ecommerce

Woo Business Integrations

WooCommerce integrations that connect your business

Your ecommerce website rarely operates on its own.

WooCommerce can sit at the centre of a wider digital ecosystem, connecting the customer experience with the systems your business relies on.

We can integrate WooCommerce with:

  • CRM platforms
  • ERP systems
  • PIM platforms
  • Inventory systems
  • Payment providers
  • Shipping and fulfilment platforms
  • Accounting software
  • Email and CRM platforms
  • Marketing automation
  • Product feeds
  • Marketplaces
  • Analytics platforms
  • Bespoke business systems

We look at the complete flow of information — from product and inventory data through to orders, customers, fulfilment and marketing — so your ecommerce platform supports the way your business operates.

London WooCommerce Agency

Woocommerce replatforming

WooCommerce migration and replatforming

Moving to WooCommerce is more than moving products from one platform to another.

A successful ecommerce migration needs to protect your data, customer experience and search visibility while creating a better foundation for the future.

We can help businesses migrate to WooCommerce from:

  • Shopify
  • Magento
  • Adobe Commerce
  • BigCommerce
  • Bespoke ecommerce platforms
  • Legacy ecommerce systems
  • Other WordPress ecommerce solutions

Our migration planning considers:

Data

Products, variants, customers, orders, categories and associated relationships.

Content

Pages, blogs, product content, images and other valuable website assets.

SEO

URL structures, redirects, metadata, internal linking, indexing and analytics.

Integrations

CRM, ERP, PIM, fulfilment, payments, marketing and other connected systems.

Customer experience

Making sure the new WooCommerce store improves the journey rather than simply reproducing the old one.

ecommerce payment solutions

Digital marketing services

Grow your WooCommerce store after launch

digital marketing strategy
  • Social media marketing
  • SEO marketing
  • CRM integration for email marketing
  • Paid advertising campaigns

Launching your website is the beginning of the next stage.

FDRY can continue working with your business to increase visibility, improve conversion and generate more value from your ecommerce investment.

SEO

Build organic visibility and attract customers actively searching for your products and services.

AI Search & GEO

Improve how your brand, products and expertise are understood and surfaced by AI-powered search experiences.

Conversion optimisation

Use customer behaviour and analytics to identify opportunities to improve the ecommerce journey.

Paid media

Drive qualified traffic through Google, Shopping, paid social and other performance channels.

Email marketing

Build customer relationships and increase repeat purchases through targeted communications.

Social media

Create content and campaigns that keep your brand visible and connected with your audience.

EXPLORE DIGITAL GROWTH →

WooCommerce Process

Our WooCommerce web design and development process

  • Discovery: We start by understanding your business, customers, products, technology and commercial objectives.
  • Strategy: We define the ecommerce architecture, functionality, platform requirements and customer experience.
  • UX & Design: We map customer journeys and create the visual experience around your brand and products.
  • Development: Our developers build the WooCommerce store, integrations and bespoke functionality.
  • Testing: We test the experience across devices, browsers, functionality, performance and ecommerce journeys.
  • Launch: We manage the transition to your new WooCommerce store and make sure the technical foundations are ready for launch.
  • Growth: Once your store is live, we can continue improving visibility, conversion and commercial performance.

WooCommerce websites built for growth

A successful WooCommerce project brings together more than design and development. We are strategic and our first goal is to understand the business behind the ecommerce website.

During our discovery and planning process, we look at the user experience and the best UX process to make it easier for customers to discover and buy.

This leads us into creating an experience that feels distinctive to your brand and build the functionality and integrations your business needs.

Frequently Asked Questions

WooCommerce Agency FAQs

How much does a WooCommerce website cost?

The cost of a WooCommerce website depends on the size and complexity of the ecommerce experience, including UX and design requirements, product catalogue, custom functionality, integrations and migration requirements. We scope each project around the needs of the business.

How long does a WooCommerce website take to build?

Timescales vary depending on the scope of the project. A straightforward store will require less time than a bespoke ecommerce platform with complex functionality, integrations or a migration from another platform.

Can you redesign our existing WooCommerce store?

Yes. We can redesign the UX and visual experience of an existing WooCommerce store while improving its structure, functionality and conversion journey.

Can you migrate our ecommerce website to WooCommerce?

Yes. We can plan and manage migrations from platforms including Shopify, Magento, Adobe Commerce, BigCommerce and legacy ecommerce systems.

Can you develop custom WooCommerce functionality?

Yes. Where existing plugins or standard WooCommerce functionality aren’t suitable, we can develop bespoke functionality around your business requirements.

Can WooCommerce integrate with our existing systems?

Yes. WooCommerce can be connected with a wide range of business systems and third-party platforms. We can help plan and develop integrations with CRM, ERP, PIM, fulfilment, payment, marketing and other systems.

Do you work with B2B and wholesale ecommerce?

Yes. We can design and develop WooCommerce experiences around B2B and trade requirements, including customer journeys, pricing, account functionality and purchasing workflows.

Do you provide WooCommerce SEO?

Yes. We can support WooCommerce SEO across technical SEO, site architecture, category and product optimisation, internal linking, structured data, content strategy, migration and ongoing search optimisation.

Can you support our WooCommerce store after launch?

Yes. We can provide ongoing development, optimisation and digital growth support depending on what your business needs after launch.

Why choose FDRY for WooCommerce?

  • WooCommerce expertise from strategy to growth
    Strategy, UX, design, development and digital marketing working together under one team.
  • Bespoke rather than generic
    We design and develop around your business instead of forcing your requirements into an off-the-shelf ecommerce template.
  • Creative and technical
    Our designers and developers work together throughout the project, connecting the visual experience with the technical implementation.
  • Built around your operation
    Your ecommerce website needs to work for your customers and the people running the business behind it.
  • More than a website build
    From SEO and AI Search to CRO, email, social and paid media, we can continue helping you grow after launch.