A Weathered Penny had outgrown their previous eCommerce website. With the business going from strength to strength, founder Kayleigh began to envision a refreshed eCommerce website. The envision was to be able to truly reflect the company’s identity as well as being one that could accommodate to AWP’s progression. Being well-versed in eCommerce design and development, FDRY shared Kayleigh’s vision of a stylish site that achieved a seamless user journey.
The FDRY design team started off by evaluating the existing site. Seeking out what was working, and what areas needed work according to user behaviour, which was seen through direct customer feedback and analytics. This gave us great insights into creating a data-led design that built upon an already thriving structure.