Paid Media & PPC Advertising Agency

Our online advertising campaigns focus on creating big ideas to make brands stronger. Our aim is to deliver communication pieces to generate sales overnight and leave long lasting impressions.

We are a commercially led ecommerce advertising agency and our strength lies on designing creative communications that make an impact with a massive bang. By being a visionary, young and talented team, we create campaigns that power change in customer attitudes and energise different perspectives.

• Google ads and Bing ads
• Facebook ads
• Instagrams ads
• Meta Business Suite
• TikTok ads

What makes FDRY the leading paid media and digital advertising agency in London?

FDRY excels as a premier paid media and digital advertising agency in London by delivering sophisticated, full-funnel campaigns that maximise ROI through precise targeting, creative optimisation, and data-led strategies. Our London-based experts manage multimillion-pound ad budgets across search, social, programmatic, and shopping channels, helping clients in ecommerce, FinTech, SaaS, and professional services achieve substantial revenue growth.

We integrate advanced tools and 2026 trends, like AI-driven bidding, contextual targeting, and privacy-first attribution to navigate evolving regulations and platform changes. With proven results including lowered cost-per-acquisition and scaled conversions, our transparent approach, detailed reporting, and dedication to measurable outcomes make us the go-to digital advertising agency for ambitious London brands seeking dominant performance in competitive markets.

How much does a paid media agency in London typically cost?

Partnering with a paid media agency in London like FDRY usually involves management fees of £3,000 – £12,000 per month, plus ad spend (which we optimise separately).

Basic PPC or social campaigns start around £2,500 – £5,000 monthly, while comprehensive strategies covering multiple channels (PPC, paid social, programmatic) range from £6,000 – £20,000+ for larger budgets. Setup fees for audits, account restructuring, or creative production can add £4,000 – £15,000 initially. Fees are often structured as a percentage of ad spend (10 – 20%) or fixed retainers.

At FDRY, we prioritise value with performance-based incentives and clear ROI tracking, ensuring your investment delivers efficient scaling and superior returns compared to in-house management.

What is PPC management, and how does FDRY excel as a PPC agency?

PPC (Pay-Per-Click) management involves creating and optimising paid search campaigns on platforms like Google Ads and Microsoft Advertising to drive targeted traffic and conversions.

As an expert PPC agency in London, FDRY builds high-performing campaigns with in-depth keyword research, compelling ad copy, smart bidding strategies (e.g., Maximise Conversions, Target ROAS), and continuous A/B testing. We specialise in lowering CPCs while boosting quality scores, resulting in efficient spend and higher ROI. Whether B2B lead generation or ecommerce sales, our data-driven approach adapts to algorithm updates, ensuring sustained performance for London businesses.

How does FDRY handle Google Merchant Centre and shopping ads?

FDRY provides comprehensive Google Merchant Centre setup and optimisation as part of our ecommerce-focused paid media services.

We manage product feed creation, troubleshooting disapprovals, enhancing titles/descriptions with rich data, and launching Shopping campaigns that integrate seamlessly with remarketing. Combined with best practices for image quality, pricing accuracy, and promotions, this drives high-intent traffic and sales. Our expertise ensures compliance with Google’s policies while maximising visibility in free listings and paid Shopping ads—delivering strong ROAS for London retailers.

What are Google Performance Max campaigns, and why choose FDRY for them?

Google Performance Max is an AI-powered campaign type that automates ad placement across Google’s entire ecosystem, Search, Display, YouTube, Gmail, Maps, and Shopping, using machine learning to optimise for conversions.

As a skilled digital advertising agency, FDRY leverages Performance Max for clients seeking streamlined, high-efficiency campaigns. We provide high-quality assets, precise audience signals, and conversion tracking setup to guide the AI effectively, often achieving broader reach and better results than manual campaigns. Ideal for ecommerce and lead gen, our ongoing optimisation counters common pitfalls, ensuring superior performance and scalability in 2026’s privacy-focused landscape.

How does FDRY manage paid social advertising across platforms?

Paid social advertising is central to our services, with FDRY managing campaigns on Meta (Facebook/Instagram), TikTok, LinkedIn, X, and Pinterest for maximum engagement and conversions.

We craft platform-specific creatives, advanced targeting (lookalikes, custom audiences, interest layering), and full-funnel strategies—from awareness to retargeting. Our expertise in A/B testing, dynamic ads, and attribution modelling drives efficient scaling. Clients benefit from lowered CPAs and higher engagement rates through trend-aligned content and precise optimisation tailored to UK audiences.

What is programmatic advertising, and how does FDRY implement it?

Programmatic advertising uses automated, real-time bidding to purchase display, video, and native ads across premium inventory via platforms like DV360, The Trade Desk, and ad exchanges.

FDRY’s programmatic specialists deliver sophisticated campaigns with audience segmentation, contextual targeting, and cross-device reach—bypassing cookie dependency with first-party data and privacy-safe solutions. We focus on brand safety, viewability, and incremental reach, integrating with other channels for cohesive strategies. This approach yields cost-effective scale and precise performance for London brands navigating cookieless futures.

Why is FDRY a top Meta advertising agency for Facebook and Instagram ads?

As a leading Meta advertising agency in London, FDRY maximises Facebook and Instagram ads through expert management of Advantage+ campaigns, creative testing, and advanced pixel/iOS tracking solutions.

We excel in building high-converting funnels with carousels, Reels ads, Stories, and shoppable posts, leveraging Meta’s AI for optimal delivery. Our strategies incorporate detailed targeting, custom conversions, and catalogue integration for ecommerce, driving strong ROAS amid platform changes. With deep knowledge of UK regulations and trends, we help brands achieve viral growth and loyal customer bases.

How does FDRY approach TikTok ads for maximum impact?

TikTok ads thrive on authentic, creative content, FDRY crafts compelling campaigns using Spark Ads, In-Feed, TopView, and Branded Effects to capture Gen Z and millennial audiences.

Our approach includes trend-jacking, user-generated content amplification, influencer whitelisting, and precise targeting (interests, behaviours, hashtags). We optimise for full-funnel goals, awareness through views, consideration via engagement, and conversions with shoppable links. Proven to deliver high engagement at lower costs, our TikTok strategies help London brands achieve rapid virality and measurable sales growth in this dynamic platform.