It is important for us to clearly understand the clients goals and what they would like to gain from digital marketing. We want to find out as much as possible in order to make the activation of marketing channels a success.
We run a website auditor and a keyword ranking tracker to establish the strength of your web platform. Additionally, we inspect quantitative and qualitative analytics data, which is key to formulate strategic direction and deliverables part of our activity.
Our marketing team will now implement and activate the digital marketing campaign, creating content and sending it out on the chosen marketing channels (search, social, ppc, display ads, email campaigns and online PR).
We periodically review the digital marketing campaign, looking at analytics and what they tell us about the project. We will consider which activations worked well and using the data look at ways to improve and create new ideas.