PhygitalTwin

Unique ecommerce experience for a future focused fashion company bringing unique digital garments on demand.

THE BRAND

PhygitalTwin is a sustainable e-commerce marketplace using state of the art technology to transform unique digital fashion into physical fashion on demand. 

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APPROACH

The PhygitalTwin team approached FDRY to ensure the implementation of a smooth e-commerce journey. Having worked with PhygitalTwin before, FDRY were familiar with the site goals and mapping, giving us a head start on the development of the e-commerce functionality.

ACTIONS

With a slightly new focus for the site, FDRY design team were able to transform the design and make it more appealing to a B2C market, all whilst maintaining the current branding elements. The FDRY team initiated the process by looking over the current website structure, ensuring that all B2B areas were appropriately placed for possible investors and partners.

RESULT

Phygital Twin resulted in an elevated interface with new e-commerce functionality that allows partners to showcase their digital creations, integrated with future focused technology.

With a slightly new focus for the site, FDRY design team were able to refocus the design to make it more appealing to a B2C market

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