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    Nikki Makeup

    Bespoke masterclass membership system for highly regarded makeup artist Nikki Wolff.

    THE BRAND

    Nikki Wolff is a London-based makeup artist with a dedicated following of 2 million, where she combines artistry with personality to create gorgeous looks for well known brands such as Christian Dior, Cle De Peau, Estee Lauder, and celebrity clients including Salma Hayek, Kim & Khloe Kardashian, Rosie Huntington-Whiteley and many more.

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    APPROACH

    The Nikki Makeup team approached FDRY with the hopes of building a bespoke masterclass system to host Nikki’s audience. Being the first of its kind, Nikki Makeup worked with FDRY, brand consultants Georgina Dawson and Kate Male, to ensure full cohesive branding across the new digital platform and marketing channels. The FDRY planning team enjoyed working with outside talent, while consulting on the development side of the project.

    The FDRY team was able to closely follow the planned design, ensuring every detail was implemented, whilst adding interactive and engaging elements to create the best and most intriguing experience possible for users. The collaboration meant we were able to hone our skills by embracing new ways of working and challenging our development skills. 

    ACTIONS

    The FDRY UX team worked alongside Kate Male to ensure the website was feasible and journeys were clear-cut for users to navigate, purchase, and interact with elements. Whilst this was being refined, the FDRY development team started setting up the membership backend, ensuring features and functionalities such as micro-interactions and gifting options were applied to make the experience as easy as possible for every type of user that enters the site.

    This made the application of the design quicker as we already had a base, ensuring we had happy clients throughout the development stage, by regularly updating and doing quick demos of the soon-to-be-developed site. This allowed us to gather feedback in certain areas that were of particular importance, to ensure an even smoother testing phase at the end of the project when internal feedback was already implemented. 

     

    RESULTS

    Nikki Makeup resulted in a classic, sleek, and friendly interface that is the first of its kind. With an engaging and interactive site build, welcoming Nikki’s following to learn all the tips and tricks of her best-held makeup secrets! Our experience having worked with outside agencies and other creatives meant that the team was pushed to work differently and apply other methods to our ways of working, which is exactly what this client needed to create the bespoke platform of their dreams!

    RESULT

    The FDRY development team were to build the backend system and to ensure the design was closely followed whilst adding interactive and engaging elements to create the best experience possible for users.

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    Closely following the planned design, ensuring every detail was implemented, whilst adding interactive and engaging elements to create the best and most intriguing experience possible for users.

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