Nikki Makeup

A bespoke masterclass membership system for highly regarded makeup artist Nikki Wolff.

THE BRAND

Nikki Wolff is a London-based makeup artist with a dedicated following of 2 million, where she combines artistry with personality to create gorgeous looks for well known brands such as Christian Dior, Cle De Peau, Estee Lauder, and celebrity clients including Salma Hayek, Kim & Khloe Kardashian, Rosie Huntington-Whiteley and many more.

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APPROACH

Nikki Makeup team approached FDRY with the hopes of building a bespoke masterclass system to host Nikki’s audience. Being the first of its kind, Nikki Makeup worked with FDRY, brand consultants Georgina Dawson and Kate Male, to ensure full cohesive branding across the new digital platform and marketing channels.

The FDRY development team were to build the backend system and to ensure the design was closely followed whilst adding interactive and engaging elements to create the best experience possible for users.

ACTIONS

FDRY UX team worked alongside Kate Male to ensure the website was feasible and journeys were clear-cut for users to navigate, purchase, and interact with elements.

Whilst this was being refined, the FDRY development team started setting up the membership backend, ensuring features and functionalities such as micro-interactions and gifting options were applied to make the experience as easy as possible for every type of user that enters the site.

RESULT

Nikki Makeup resulted in a classic, sleek, and friendly interface that is the first of its kind. With engaging and interactive site build, welcoming Nikki’s following to learn all the tips and tricks of her best held makeup secrets!

 

Checkout the website here

The FDRY development team were to build the backend system and to ensure the design was closely followed whilst adding interactive and engaging elements to create the best experience possible for users.

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