SEO Agency & GEO - AI Search Marketing
Harness AI-powered SEO to dominate search rankings and captivate your audience.
As a conscientious Search Marketing, GEO, AI Search & Ecommerce SEO Agency, our services are backed by consumer and market insights, and ensure that website structure and content is fully optimised so it ranks well within search engine results. From post-migration SEO recovery to sustained year-on-year growth, our strategies have delivered 40–300 % traffic increases for retailers across fashion, beauty, homeware and B2B.
-
Conversion-focused forensic audit
Deep competitor gap analysis to identify where revenue is leaking, so your SEO is strategic.
-
Technical Expertise
Lightning-fast page speeds, flawless schema markup and hreflang for international stores.
-
Content that converts
Our specialist team create SEO optimised content marketing that connects & sells.
-
AI Search & Generative Engine Optimisation
We optimise your brand to appear in AI-powered answers and shopping carousels.
A trustworthy SEO Agency
Why e-commerce brands trust FDRY for Search Marketing & SEO services
- Starting with a conversion-focused forensic audit that identifies exactly where revenue is leaking, whether that’s poor mobile Core Web Vitals, cannibalised category pages, or untapped long-tail opportunities.
- We run a digital review of your website and we identify the keywords that will bring the required conversions to help you turn leads into clients.
- We speak e-commerce fluently: we understand how SEO interlocks with CRO, email flows, and paid media to maximise return on every visit.
- A stellar track record of growing organic traffic that is user-targeted and offers a personalised experience of your brand
- Our sustainable approach to search marketing is directly related to the number of primary keywords you wish to optimise.
- We facilitate this process by bringing into the search strategy the following principles: technical excellence, brilliant content and audience insights.
We don’t do generic checklists. Every campaign begins with a conversion-focused forensic audit that identifies exactly where revenue is leaking, whether that’s poor mobile Core Web Vitals, cannibalised category pages, or untapped long-tail opportunities. Our clients choose us because we speak e-commerce fluently: we understand how SEO interlocks with CRO, email flows, and paid media to maximise return on every visit.
SEO Agency
SEO optimised content marketing that connects & sells
Great products deserve great stories. We create high-intent blog posts, buying guides, comparison content, and interactive tools that target “best”, “review”, and “vs” keywords at the bottom of the funnel. One fashion client moving from Magento to Shopify saw a 214 % increase in organic revenue within six months after we rebuilt their category pillar pages and launched a targeted gift-guide series.
We plan a dedicated content marketing strategy for your website. Our goal is to create SEO optimised content marketing that connects & sells. Our specialist team of content marketers adopt an SEO-driven approach to content, offering a clever blend of creative copywriting with technical SEO experiments.
We run extensive topic research for keywords that will drive traffic to your site. It is our mission to enhance user experience through relevant and engaging content.
Link building
Inbound links & Off page SEO
Increase link authority with a planned strategy for off page SEO and link building. This approach will help you move up those all important ranking positions in Google’s search results.
Our copywriters and marketing managers will carry out research to find high quality placements and endorsements from relevant quality platforms, bloggers and publications to elevate brand awareness, reputation and drive valuable visitors to your website.
We secure coverage in Retail Gazette, Drapers, The Industry Fashion, Vogue, The Independent, and niche publications Google loves. Recent wins include a Vogue feature for a luxury skincare brand and a BBC Marketplace mention for a sustainable homeware client, both driving Domain Rating jumps and referral traffic surges. Every campaign is tied to commercial keywords, not just vanity metrics.
How we work
Our SEO process & framework
- Discovery & Opportunity Mapping
- Technical Excellence
- Content That Ranks & Converts
- AI Search & Generative Engine Optimisation (GEO)
- Sustainable Link Building & Digital PR
Our SEO agency process begins with deep competitor gap analysis, customer search behaviour modelling, and seasonal trend forecasting.
From here, our specialist team of developers provide their technical expertise to enable lightning-fast page speeds, flawless schema markup (product, FAQ, review), hreflang for international stores, and migration-safe redirect strategies.
We build cluster-led topic architectures, optimised product descriptions, and authority-building pillar content so that your platform’s content ranks and converts.
We ensure that we provide sustainable Link Building & Digital PR, including editorial features, reactive PR, and strategic partnerships that earn genuine authority.
AI Search Marketing
AI Search & Generative Engine Optimisation (GEO)
- Building authoritative entity signals Google trusts
- Crafting concise, source-cited content perfect for direct answers
- Implementing Speakable schema and FAQ structures
- Creating comparison tables and data-rich guides that power AI summaries
- Clients already see 20 - 40 % of their organic traffic coming from AI referrals.
Google’s Search Generative Experience, Perplexity, Grok and ChatGPT are changing how customers discover products. We are prioritising our position as a leading AI Search & Generative Engine Optimisation – GEO Agency. We optimise your brand to appear in AI-powered answers and shopping.
Optimising
Technical SEO Services
- Submitting your sitemap to Google Search Console
- Creating SEO friendly site structure
- Improving scripts to accelerate website’s speed
- Making your website mobile-friendly
- Finding and fixing duplicate content issues
- Minifying CSS and JS
- URL Canonicalisation, XML sitemaps and TXT robots
- Core Web Vitals optimisation (LCP under 2.5 s, CLS < 0.1)
- Proper indexation of collection and product variants
- Structured data implementation for rich snippets & Google Merchant visibility
- 301 redirect mapping during platform migrations
A single second of load delay can cost 7 % of conversions. We obsess over: Optimise your website for search engines and enhance user experience.
Deliverables
- Code and Architecture
Website review
Keyword research
Meta descriptions & Meta keywords
H1 tags and other title tags
Images Alt and Title text
URL Canonicalization, XML sitemap, TXT robots
Crawl stats - Content creation (on-site)
On page key phrases positioning
Content creation and optimisation for keyword density - Links (off site)
Inbound links via articles/blog posts, directories & forums - Reporting
Google & Bing search console ranking report
