SEO Agency London
SEO that drives visibility, traffic & growth
Technical SEO is the foundation that allows search engines to discover, crawl, understand and index your website effectively.
FDRY is a London technical SEO agency helping ambitious businesses and ecommerce brands identify and resolve the technical issues that can limit organic visibility, website performance and growth.
We combine SEO expertise with web design and development capabilities, allowing us to investigate technical problems and work with developers to implement practical solutions.
-
Commercial SEO Audit
Deep competitor gap analysis to identify where revenue is leaking, so your SEO is strategic.
-
Technical Expertise
Lightning-fast page speeds, flawless schema markup and hreflang for international stores.
-
Content that converts
Our specialist team create SEO optimised content marketing that connects & sells.
-
AI Search & Generative Engine Optimisation
We optimise your brand to appear in AI-powered answers and shopping carousels.
Our SEO Services
SEO Strategy & Keyword Research: Search Marketing implementations that drive visibility, traffic & growth
- SEO Strategy & Keyword Research
- Search intent analysis
- Keyword and page mapping
- Search opportunity analysis
- Content gap analysis
- Customer journey mapping
- Commercial keyword identification
- SEO roadmaps and priorities
Search engine optimisation is about more than rankings.
The most valuable SEO strategies connect what people are searching for with the products, services and experiences your business provides.
We start by understanding your business, customers, competitors and existing search performance. From there, we identify the opportunities that can deliver the greatest commercial value and build a practical strategy around them.
- SEO strategy and search opportunity analysis
- Keyword research and search intent
- Technical SEO
- Website and on-page optimisation
- SEO content strategy
- Ecommerce SEO
- Internal linking and site architecture
- Digital PR and authority building
- International SEO
- AI search optimisation and GEO
- SEO analytics and reporting
- Conversion-focused digital growth
The result is a joined-up approach to search that considers both how people find your business and what happens when they arrive.
SEO Content & On-Page Optimisation
Great SEO content should be useful to people first and search engines second
We optimise existing pages and develop new content around the questions, needs and search behaviour of your customers. We combine search intent with your expertise, proposition and tone of voice to create content that has a genuine reason to exist.
- Service pages
- Landing pages
- Ecommerce category pages
- Product pages
- Buying guides
- Articles and resources
- FAQs
- Comparison content
- Metadata
- Heading structures
- Internal linking
- Content briefs
- Content optimisation
Technical SEO
A strong SEO strategy needs a technically sound website underneath it
We identify and resolve technical issues that can affect how search engines crawl, understand and index your website. Our technical SEO work can cover:
- Crawlability and indexation
- Website architecture
- XML sitemaps
- Robots.txt
- Canonicalisation
- Redirects
- Duplicate content
- Structured data
- Core Web Vitals
- Page speed and performance
- Mobile performance
- JavaScript and rendering
- International SEO
- Technical migrations
- Search Console analysis
Ecommerce SEO
For ecommerce businesses, SEO needs to connect search visibility with products, categories and revenue
We optimise ecommerce websites to help search engines understand your product catalogue while creating a better experience for customers. We work across Shopify, Shopify Plus, WooCommerce, Adobe Commerce and other ecommerce platforms.
- Ecommerce keyword research
- Category and collection optimisation
- Product-page SEO
- Ecommerce site architecture
- Faceted navigation
- Internal linking
- Structured data
- Product schema
- Technical SEO
- Content strategy
- Ecommerce migrations
- Conversion optimisation
The Overall SEO Plan
From Search Visibility to Digital Growth
- Discovery & Opportunity Mapping
- Technical Excellence
- Content That Ranks & Converts
- AI Search & Generative Engine Optimisation (GEO)
- Sustainable Link Building & Digital PR
Organic traffic is only valuable when it contributes to your wider objectives.
That is why we look beyond rankings and consider the complete customer journey.
SEO + CRO
Improve the experience once visitors arrive and identify opportunities to increase enquiries, sales and other conversions.
SEO + Paid Search
Use organic and paid search insights together to understand demand, test opportunities and build a more effective acquisition strategy.
SEO + Content
Develop useful content that answers customer questions, builds topical relevance and supports customers throughout the buying journey.
SEO + Email
Connect organic acquisition with email marketing and customer retention to create more value from every new visitor.
SEO + Social
Turn useful SEO insights and content into assets that can be distributed across social channels and other digital campaigns.
AI Search & GEO
AI Search & Generative Engine Optimisation (GEO)
- Building authoritative entity signals Google trusts
- Crafting concise, source-cited content perfect for direct answers
- Implementing Speakable schema and FAQ structures
- Creating comparison tables and data-rich guides that power AI summaries
Search is changing.
People are increasingly using AI-powered search experiences alongside traditional search engines to discover businesses, products, services and information. Our SEO approach considers how your content and digital presence can be understood across both traditional search and emerging AI search experiences.
- Generative Engine Optimisation
- AI search visibility
- Entity and brand understanding
- Structured content
- Clear, authoritative answers
- Content designed around user intent
- Search and AI visibility measurement
SEO FAQs
Frequently Asked Questions
What does an SEO agency do?
An SEO agency helps businesses improve their visibility in organic search and attract more relevant visitors to their websites. This can involve strategy, technical SEO, content, on-page optimisation, website architecture, authority building and performance analysis.
How long does SEO take to produce results?
SEO is a long-term process and the timescale varies depending on your website, market, competition, existing authority and the work required. Some improvements can have an impact relatively quickly, while more competitive search opportunities can take considerably longer.
How much does SEO cost?
SEO costs depend on the size and complexity of your website, the competitiveness of your market and the level of work required. We can develop an SEO programme around your priorities rather than applying a one-size-fits-all package.
Can FDRY work with our existing website?
Yes. We can audit and optimise an existing website without requiring a redesign or migration. Where a technical or structural limitation is restricting growth, we can also work with your existing development team or recommend a suitable approach.
Do you offer ecommerce SEO?
Yes. Ecommerce SEO is an important part of our service. We work with ecommerce businesses across Shopify, Shopify Plus, WooCommerce and Adobe Commerce, covering technical SEO, site architecture, category and product optimisation, content and digital growth.
Can you help with technical SEO?
Yes. Technical SEO is a core part of our search service, covering areas such as crawlability, indexation, site architecture, structured data, performance, redirects, Core Web Vitals and migrations.
Do you offer SEO for Shopify and WooCommerce?
Yes. We work across Shopify, Shopify Plus, WooCommerce, WordPress and Adobe Commerce, adapting the SEO strategy to the platform, website architecture and requirements of the business.
Does SEO include AI search optimisation?
Our SEO approach increasingly considers both traditional search engines and AI-powered search experiences. We offer dedicated AI Search and GEO services covering areas such as generative search visibility, entity understanding, structured content and authoritative answers.
