Email Marketing Agency

Our digital marketing team are Klaviyo and Mailchimp experts. As part of our support, we will create your email and SMS strategy to engage with subscribers, build automations, increase ecommerce sales and increase brand loyalty with relevant and on-brand messages. We are a Mailchimp and Klaviyo ecommerce partner agency.

With Klaviyo and Mailchimp, your campaigns are greatly optimised, your subscriber list is intelligently segmented and personalisation is seamless.

FDRY is the email marketing agency to foster leads to your website at every stage of the email marketing journey

FDRY stands out as a premier email marketing agency in London by combining strategic insight, creative excellence, and advanced automation to deliver campaigns that consistently drive revenue and customer loyalty. Our London-based team specialises in full-lifecycle email strategies—from list building and segmentation to personalised flows and high-converting newsletters – across industries like ecommerce, SaaS, FinTech, and professional services.

We’ve achieved outstanding results for clients, including substantial revenue uplifts through targeted automation and segmentation that reduce churn and boost lifetime value. Embracing 2026 trends such as hyper-personalisation with AI, interactive emails, and zero-party data collection, we craft compliant, engaging campaigns that outperform industry benchmarks. As your dedicated email marketing agency, we focus on measurable ROI, transparent reporting, and seamless integration with your CRM and website, making us the trusted partner for London brands aiming to dominate inboxes and drive sustainable growth.

How much does an email marketing agency in London typically cost?

Engaging an email marketing agency in London like FDRY generally ranges from £2,500 – £10,000 per month, depending on the scope and complexity of services.

Basic retainers (e.g., template design and monthly sends) start around £2,000 – £4,000, while comprehensive packages—including strategy, copywriting, design, automation flows, segmentation, A/B testing, and analytics—fall between £5,000 – £15,000+ monthly. Setup fees for initial audits, migrations, or custom integrations can add £3,000 – £12,000 one-off. Ad-hoc campaigns or audits are often £4,000 – £20,000.
At FDRY, pricing is tailored to your goals with clear deliverables and ROI tracking—ensuring your investment translates into higher open rates, click-throughs, and direct revenue that far exceeds managing email marketing in-house.

What services does a professional email marketing agency offer?

A full-service email marketing agency like FDRY provides end-to-end solutions to maximise your email channel’s performance:

• Strategy development and audience segmentation
• Custom email design and responsive templates
• Compelling copywriting optimised for conversions
• Advanced automation flows (welcome series, abandoned cart, post-purchase, re-engagement)
• List health management, hygiene, and growth tactics
• A/B and multivariate testing
• Integration with CRMs, ecommerce platforms, and analytics tools
• Compliance (GDPR, CAN-SPAM) and deliverability optimisation
• Detailed reporting with revenue attribution

We handle everything from concept to execution, allowing you to focus on your core business while we deliver consistent, revenue-driving results.

Why choose Klaviyo for email marketing, and how does FDRY help as a Klaviyo agency?

Klaviyo is the gold standard for ecommerce-focused email and SMS marketing due to its powerful data platform, real-time segmentation, and revenue-focused automation, ideal for brands needing deep integrations with Shopify, WooCommerce, or Adobe Commerce.

As an experienced Klaviyo email agency in London, FDRY specialises in full Klaviyo implementations: migrating from other platforms, building sophisticated flows, creating dynamic segments, designing on-brand templates, and optimising for maximum ROAS. We’ve helped ecommerce clients achieve significant revenue increases through personalised campaigns powered by Klaviyo’s first-party data capabilities.

If your business relies on customer behaviour triggers and predictive analytics, our Klaviyo expertise ensures faster setup, better performance, and ongoing optimisation tailored to London’s competitive ecommerce landscape.

Are you a certified Mailchimp email agency, and when is Mailchimp the right choice?

Yes, FDRY is a proficient Mailchimp email agency with extensive experience across Mailchimp’s ecosystem, including migrations, automation builds, and advanced integrations.

Mailchimp excels for small to medium businesses, startups, and content-driven brands needing an intuitive, all-in-one platform with strong marketing automation, landing pages, and social ads. It’s cost-effective for growing lists and offers excellent templates for newsletters and basic ecommerce.

We recommend Mailchimp when ease of use, quick setup, and built-in CRM features are priorities. As your Mailchimp partner in London, we handle everything from account audits and template redesigns to complex journey builders and segmentation—ensuring your campaigns achieve higher engagement while remaining compliant and scalable.Do you offer email marketing automation and SMS integration?

Absolutely, email marketing automation and SMS integration are core strengths at FDRY, creating omnichannel experiences that boost engagement and conversions.

We build sophisticated automated flows (e.g., welcome sequences, win-back campaigns, birthday offers) triggered by user behaviour, purchase history, or custom events. SMS complements email perfectly for time-sensitive messages like flash sales, delivery updates, or cart recovery—often increasing conversion rates dramatically when combined.

Using platforms like Klaviyo (our speciality for ecommerce) or Mailchimp, we ensure seamless two-way communication while maintaining strict compliance with GDPR and TCPA regulations. Clients see remarkable lifts in customer retention and revenue through these integrated, personalised touchpoints.

How do you improve email deliverability and inbox placement?

Superior deliverability is non-negotiable, FDRY employs proven tactics to ensure your emails land in primary inboxes, not promotions or spam folders.

We focus on list hygiene (regular cleaning, re-engagement campaigns), authentication setup (DKIM, SPF, DMARC), warming IP addresses for new sends, content optimisation (avoiding spam triggers), and monitoring blacklist status. Advanced segmentation reduces complaints, while consistent sending schedules build sender reputation.

Our London team uses tools like GlockApps and Return Path for testing, combined with ongoing performance analysis. The result? Industry-leading open rates and sustained deliverability that directly impacts your bottom line.

Why choose a London-based email marketing agency like FDRY?

Partnering with a London-based email marketing agency such as FDRY offers clear advantages in a regulated, fast-moving digital environment.

Our central London location enables face-to-face strategy sessions, rapid iterations, and deep understanding of UK consumer preferences, GDPR requirements, and local market trends. Time zone alignment ensures quick responses and real-time campaign adjustments.

We blend global best practices with hyper-local insights, perfect for brands targeting UK audiences or expanding internationally. Clients benefit from personalised service, access to our network of copywriters and designers, and a committed partner focused on driving measurable revenue growth in London’s dynamic business landscape.