Ecommerce Email Marketing, Mailchimp & Klaviyo Automation

Targeted email marketing campaigns to turn more subscribers into customers and more customers into repeat buyers

Your email list is an asset. Make more of it. We combine strategy, creative design, persuasive copywriting, customer data and marketing technology to deliver more relevant communications at every stage of the customer journey, from a first subscription to a repeat purchase and long-term loyalty.

FDRY is a London email marketing agency helping ecommerce brands build more effective customer relationships through email campaigns, Klaviyo automation, audience segmentation and lifecycle marketing.

Talk to our email marketing team

Dr. Lamia

The HVN

CouCoo

Complete Strategy

Customer persona analysis, segmenting your audience for the most effective communications.
CRM Integration

Streamline your communications and create more meaningful relationships with your subscribers.
Segmentation & Marketing Automation

Core customer groups based on constant behavioural analysis to improve Marketing Automation funnels.
Personalisation

Personalise your email communications for higher engagement to build trust and loyalty to your brand.

Account setup, audit and configuration
Shopify, WooCommerce, Wordpress, Adobe and relevant platform integrations
Customer data and event tracking checks
Audience segmentation and personalisation

Campaign templates & brand-aligned creative
Signup forms and subscriber acquisition journeys
Automated flows and lifecycle journeys
Testing, reporting and ongoing optimisation

Campaigns that convert. Customer relationships that last.

Successful email marketing is more than sending a newsletter or setting up an abandoned-cart reminder. It means understanding your customers, delivering useful messages at the right time and continuously improving the customer journey.

FDRY can support your email marketing from strategy and implementation through to creative production, automation and performance optimisation.

Make better use of your customer data with a considered Klaviyo strategy. We help ecommerce brands configure their accounts, connect their store, organise customer profiles, build segments and establish the foundations for effective email and SMS marketing.

Klaviyo & Mailchimp Flows

Automated email flows that work around the clock

Email automation allows your brand to respond to customer behaviour without manually sending every message. A subscriber can receive a welcome series, a shopper can be reminded about an abandoned basket, and an existing customer can receive relevant follow-up communications after an order.

We plan, design, build and optimise email flows around your products, customers and commercial objectives.

Welcome series: Introduce your brand, communicate your value and help new subscribers discover the products or services most relevant to them.

Abandoned basket and checkout: Remind eligible shoppers about products they left behind, answer common purchase questions and make it easier to return to checkout.

Browse abandonment: Where consent, platform capabilities and tracking allow, follow up relevant browsing activity with helpful product information and recommendations.

Post-purchase journeys: Provide useful follow-up communications, product guidance, complementary recommendations and opportunities to purchase again.

Customer retention and replenishment: Encourage repeat orders with relevant reminders, product education and replenishment journeys where appropriate to the product lifecycle.

Win-back and re-engagement: Identify customers whose engagement or purchasing activity has declined and create relevant reasons to reconnect.

Customer milestones and loyalty: Recognise appropriate milestones, reward engagement and build stronger relationships with repeat customers.

Every flow should have a clear purpose, appropriate timing, relevant content and measurable objectives. We do not add automation simply to make a workflow more complicated.

Email Communications

Email campaigns, newsletters and promotions

Automated flows are only one part of a successful email programme. Campaigns let you communicate with your audience about new products, launches, seasonal events, promotions, useful content and brand developments.

FDRY can help plan and deliver campaigns that combine strong creative with a clear commercial objective.

Campaign strategy and planning
Promotional calendars and product launches
Email copywriting and content creation
Bespoke email design and responsive templates
Audience selection and campaign segmentation
A/B testing of suitable creative and messaging
Campaign scheduling, quality assurance and reporting

The aim is to send more relevant communications, not simply more emails.

Email segments & lists

Customer segmentation and personalisation

Different customers have different needs. A first-time subscriber, a regular customer and someone who has not purchased for a year should not necessarily receive the same message.

We help structure audiences using appropriate data, which may include purchase history, product interests, order frequency, customer lifecycle stage, engagement and stated preferences.

This allows your brand to make communications more useful and relevant, from recommending complementary products to tailoring campaigns for different customer groups.

Personalisation should be meaningful, privacy-conscious and based on reliable data. The objective is to improve the customer experience while supporting measurable business outcomes.

Design creatives

Email design and creative production

Your emails are an extension of your brand. We create email designs that reflect your identity, present products clearly and make the next action easy to understand.

Our approach brings together visual design, content hierarchy, persuasive messaging, mobile usability and responsive implementation.

Depending on the campaign, we can produce:

Branded email templates and design systems
Product-led promotional emails
Editorial newsletters and brand storytelling
Launch and seasonal campaign creative
Responsive email layouts
Clear calls to action and conversion-focused content
Design and rendering quality assurance

We consider the full journey, from the email itself to the landing page or product page a customer visits next.

Deliverability checks

Email deliverability and list health

Even a well-designed email cannot perform if it fails to reach its intended audience. Deliverability depends on a range of factors, including sender reputation, authentication, list quality, sending practices and recipient engagement.

FDRY can review the technical and operational foundations of your email programme, including:

SPF, DKIM and DMARC configuration
Sending-domain setup and monitoring
Consent records and subscriber acquisition practices
Bounce, unsubscribe and complaint monitoring
Suppression rules and list hygiene
Engagement-based segmentation
Sending practices and reputation management

We also review how your forms, website and marketing platform capture and manage subscriber information. Email marketing should be built on appropriate permissions and transparent data practices, not shortcuts that put your reputation at risk.

Audit & Goal Setting
Strategy & Segmentation
Creative Email Design

Campaign Content Creation
Testing & Deployment
Data Reporting & Analisys

Klaviyo is a customer engagement platform with capabilities for email, SMS, audience segmentation and behavioural automation. For suitable ecommerce businesses, it can connect customer and order data with marketing activity to support more relevant communications across the customer lifecycle.

FDRY helps brands make practical use of those capabilities, from initial implementation to campaign delivery and ongoing optimisation.

Klaviyo for Shopify

Connect your Shopify store with email marketing journeys that respond to customer activity, product interest and purchase history.

We can help with Klaviyo configuration, signup forms, segments, campaign templates, automated flows and the customer journeys that support acquisition, conversion and retention.

Explore our Shopify agency services for help with your wider ecommerce platform, design and development.

Klaviyo for WooCommerce

Bring your WooCommerce store and email marketing together with a considered approach to customer data, event tracking and automation.

We can help review your integration, develop audience segments, implement appropriate flows and coordinate email marketing with your store’s products, promotions and customer lifecycle.

Explore our WooCommerce agency services for wider store development and optimisation.

Klaviyo for growing ecommerce brands

The right setup depends on your catalogue, customer behaviour, order frequency, data quality and existing marketing technology. We tailor the approach to your business rather than assuming every store needs the same flows or configuration.

If you are moving from another email platform, we can also help plan the migration, including templates, audience data, integrations and the transition to new automated journeys.

Mailchimp and other email marketing platforms

Klaviyo is a strong option for many ecommerce businesses, but it is not automatically the right choice for every organisation.

Mailchimp can suit businesses that need newsletters, audience management, campaign automation and broader marketing communications. Other CRM and marketing automation platforms may be more appropriate where sales teams, complex lead journeys or wider business systems are central to the requirement.

FDRY helps assess your needs, existing tools, data, budget and growth plans before recommending a platform.

Our work includes account audits, platform configuration, template design, audience segmentation, automation setup, migration planning and campaign optimisation.

The goal is to choose technology that supports your marketing strategy, not to introduce software that adds unnecessary cost or complexity.

Email is most effective when it supports the rest of your marketing activity.

FDRY brings together ecommerce, creative and digital growth services, allowing email activity to connect with the website, paid acquisition, organic search and content.

Ecommerce website design and development: Improve the destination customers reach after clicking an email, from product discovery to checkout.

SEO and ecommerce SEO: Align product content, landing pages and customer education with the questions people are searching for.

Paid search and social advertising: Coordinate campaign messages and promotions with acquisition activity, using appropriate audience data and consent.

Social media and creative production: Develop consistent campaign assets and brand messaging across channels.

Conversion rate optimisation: Identify friction in the customer journey and improve the experience between the email click and the desired action.

This joined-up approach helps ensure that email marketing is not operating in isolation from the rest of your digital business.

Email marketing for the financial industry

What does an email marketing agency do?

An email marketing agency plans, creates and improves email communications to support business goals. This can include email strategy, campaign planning, copywriting, design, audience segmentation, automation, platform integration, deliverability and performance reporting.

What is a Klaviyo agency?

A Klaviyo agency helps businesses implement and use Klaviyo for customer data, email marketing, segmentation, automated flows and related customer engagement. For ecommerce brands, this often includes connecting the platform to Shopify or WooCommerce and building relevant customer journeys.

What are Klaviyo flows?

Klaviyo flows are automated sequences triggered by an event, customer action or defined condition. Examples include welcome emails, abandoned-checkout reminders, post-purchase follow-ups, replenishment reminders and win-back journeys. Their timing and content should reflect the customer, the product and the purpose of the communication.

Which Klaviyo flows should an ecommerce store set up first?

Many stores start with a welcome series, abandoned-checkout flow, post-purchase communications, browse abandonment where suitable, and a win-back or re-engagement journey. The right priorities depend on the store’s traffic, customer behaviour, order cycle, data quality and existing setup.

Is Klaviyo better than Mailchimp?

Neither platform is best for every business. Klaviyo is often a strong fit for ecommerce brands that need detailed customer and purchase-based segmentation and lifecycle automation. Mailchimp may suit businesses that prioritise newsletters, general marketing communications and accessible campaign management. The decision should be based on requirements, integrations, budget and future plans.

Does email marketing help ecommerce sales?

Email marketing can support sales by helping businesses communicate with subscribers, recover some abandoned purchases, promote relevant products and encourage repeat orders. Results depend on factors such as audience quality, consent, product-market fit, campaign relevance, timing and the overall shopping experience. Revenue should be measured against a clear baseline and realistic objectives.

Can FDRY integrate email marketing with Shopify or WooCommerce?

Yes. FDRY can help plan and implement email marketing integrations for Shopify and WooCommerce, subject to the platform configuration and data requirements. This may include customer and order data, event tracking, segmentation, signup forms and automated flows.

Can FDRY migrate our email marketing to Klaviyo?

We can assess a migration from an existing email platform and plan the transition. The scope may include account configuration, data mapping, consent and suppression records, templates, integrations, flows, tracking and launch testing. The precise approach depends on the source platform and the condition of the existing data.

How do you measure email marketing success?

We look at metrics that reflect the objective of each campaign or flow. These may include attributed revenue, conversion rate, revenue per recipient, click rate, repeat purchase rate, unsubscribe rate, bounce rate and complaint rate. Attribution should be interpreted carefully because a platform’s reported revenue is not necessarily the same as incremental revenue caused by email.

How much does email marketing cost?

Costs depend on the amount of strategy, implementation, creative production, automation and ongoing campaign management required. A focused audit or setup project differs significantly from a managed programme covering regular campaigns, multiple flows, segmentation and reporting. FDRY can define a suitable scope after understanding your platform, objectives and current setup.