Web Design Agency London
Websites designed around your business, your customers and your ambitions
FDRY is a London web design and development agency creating distinctive, high-performing websites for ambitious businesses.
As part of our process, we combine digital strategy, UX, creative design and technical development to create websites that are designed to look exceptional, work brilliantly and support your business goals.
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UX & information architecture
We structure content, navigation and user journeys so visitors can quickly find what they need and take the next step.
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Website development
Our developers turn designs into responsive, robust websites using the technology and architecture appropriate to the project.
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WordPress CMS Development
We build flexible content management systems that give your team control over the website without compromising the user experience.
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APIs, apps and plugin integrations
From CRM and marketing platforms to APIs, customer portals and third-party services, we connect your website to the systems your business relies on.
Strategy, Approach & Process
Everything you need to create a better website
- We start by understanding your business, audience, competitors and objectives before defining the role your website needs to play.
- We create distinctive interfaces that bring your brand to life while keeping usability, accessibility and conversion at the centre.
- We consider performance, accessibility, analytics, technical SEO, structured data and search visibility as part of the build.
- After launch, we can continue improving the website through analytics, CRO, SEO, content and digital marketing.
A successful website needs to do more than look good.
It needs to communicate your proposition clearly, guide visitors towards the right actions, work across every device and provide a strong foundation for your future growth.
That’s why our approach brings strategy, user experience, visual design, development and performance together from the beginning.
Whether you’re launching a new website, replacing an outdated platform or redesigning an existing digital experience, we create websites around the people who use them and the businesses behind them.
- Digital Strategy
- UI & visual design
- Technical foundations
- Ongoing improvement
Websites that look distinctive and work brilliantly
Website Design
Your website is often the first serious interaction someone has with your business.
We create visual experiences that communicate your proposition quickly, establish trust and make it easy for customers to understand what you do and what to do next.
Our design process can include:
- Creative direction
- User research
- Information architecture
- User journeys
- Wireframing
- UI design
- Responsive design
- Design systems
- Prototyping
- Accessibility
- Conversion-focused design
- Supporting statement
Design and development work together throughout our projects, ensuring the final website isn’t just visually strong but technically sound.
Design around the people using your website
UX & UI Design
Good UX removes friction.
We look at how people arrive at your website, what they’re trying to achieve, what information they need and what might prevent them from taking action.
We use this understanding to create clearer journeys, simpler navigation and interfaces that make complex information easier to understand.
UX process includes:
- User journeys
- Information architecture
- Navigation
- Wireframes
- Prototyping
- Usability considerations
- Mobile experiences
- Conversion journeys
UI creative process includes:
- Visual design
- Typography
- Colour systems
- Components
- Interaction design
- Responsive layouts
- Design systems
Website Development
Development that turns design into a digital product
Great design needs great technology behind it.
Our development team builds websites that are responsive, maintainable and designed around the functional requirements of your business.
Depending on the project, this can include:
- Bespoke website development
- CMS development
- WordPress development
- Ecommerce development
- API integrations
- CRM integrations
- Third-party integrations
- Customer portals
- Bespoke functionality
- Performance optimisation
- Accessibility
- Analytics implementation
We select the right technology around the project rather than forcing every business into the same technical solution.
WordPress Web Design
WordPress websites built around your business
WordPress offers unmatched flexibility and scalability for businesses of all sizes. We build dynamic websites with custom functionality using its extensive plugin library, empowering you with an intuitive content management experience. We build WordPress websites with strong technical foundations for performance, accessibility, search visibility and long-term content management.
Our WordPress web design service is data-driven and it has UX and UI at its core to deliver a powerful project, which includes:
- Front and back end Development
- Custom design template
- Advanced custom fields
- Bespoke plugin integrations
- Security software
- Speed optimisation tools
- WooCommerce integration
- CRM connectivity
- WordPress migrations
WEBSITE REDESIGN
Does your existing website need to work harder?
A redesign doesn’t always mean starting from scratch.
We can assess your existing website to understand where users are experiencing friction, where the technology is limiting you and where opportunities exist to improve performance.
A website redesign can address:
- Outdated design
Bring the experience in line with your current brand and customers. - Poor UX
Make navigation and key journeys clearer. - Low conversion
Identify and remove unnecessary friction. - Technical limitations
Replace systems or functionality that are holding the business back. - Poor mobile experience
Create a consistent experience across devices. - Search performance
Improve the technical and structural foundations supporting organic visibility.
BESPOKE FUNCTIONALITY & INTEGRATIONS
Connect your website to the rest of your business
Modern websites rarely operate in isolation.
We can integrate websites with the systems and services your business already uses, helping information move between platforms and reducing manual processes.
- CRM systems
- ERP systems
- Marketing platforms
- Customer databases
- Payment providers
- APIs
- Third-party services
- Product feeds
- Booking systems
- Customer portals
- Internal business systems
We focus on solving the underlying business requirement rather than simply adding technology for its own sake.
CMS PLATFORMS
Choosing the right platform for the right project
Different businesses need different technology.
We work across leading website and ecommerce platforms and recommend the solution based on your content, customers, functionality, integrations and future ambitions.
- WordPress
Flexible websites for organisations that need control over content and a bespoke digital experience.
Explore WordPress →
- Shopify
Powerful ecommerce experiences for brands looking to launch, redesign or scale online.
Explore Shopify →
- WooCommerce
Flexible ecommerce built on WordPress, combining content management with powerful online selling capabilities.
Explore WooCommerce →
- Adobe Commerce
Advanced ecommerce solutions for businesses with complex products, customers, integrations and operational requirements.
Explore Adobe Commerce →
TECHNICAL SEO & PERFORMANCE
Sites built with search and high performance in mind
- Site architecture
- Crawlability
- Indexability
- Metadata
- Structured data
- Canonicalisation
- XML sitemaps
- Redirects
- Core Web Vitals
- Page performance
SEO shouldn’t be an afterthought once a website has launched.
During development, we consider the technical foundations that help search engines understand and access your website while ensuring visitors get a fast, accessible experience.
The result is a website designed to provide a strong foundation for ongoing organic search and digital growth.
Web Design Growth Services
Your website is just the beginning, not the end
- Digital Marketing Strategy
- Conversion Rate Optimisation
- Search Marketing
- AI Search & GEO
- Social Media Marketing
- Email Marketing Campaigns
- Paid Media Advertising
- Data Analytics & Reporting
We create distinctive digital experiences that reflect the businesses and brands behind them. We connect the website to wider business objectives rather than treating it as an isolated design project.
Once your new website is live, there are always opportunities to improve.
Our digital growth team can help you attract more of the right visitors and turn more of them into customers.
SEO
Build long-term organic visibility.
AI Search & GEO
Improve how your brand and expertise are understood across emerging search and AI experiences.
Paid Media
Reach targeted audiences through search and paid social.
Email Marketing
Build stronger relationships with prospects and customers.
CRO
Use data and experimentation to improve conversion.
Frequently Asked Questions
FAQs about our web design services
How much does a website cost?
The cost of a website depends on its scope, functionality, content, technology and integrations. We scope projects around the specific requirements of each business rather than using a one-size-fits-all price. Complete our briefing form to find out our pricing structure according to your project.
How long does a website take to build?
Project timelines vary depending on complexity, content, functionality and the level of strategic and design work required. We establish a clear project plan before development begins.
What platforms do you use?
We work with WordPress, Shopify, WooCommerce and Adobe Commerce, as well as bespoke technologies and integrations where appropriate.
Do you redesign existing websites?
Yes. We regularly work with businesses that need to improve an existing website’s design, UX, technology, performance or conversion.
Do you provide website development as well as design?
Yes. Design and development are handled as part of the same process, allowing our designers and developers to work closely throughout the project.
Can you help with SEO?
Yes. We consider technical SEO during website development and can provide ongoing SEO, ecommerce SEO, technical SEO and AI search optimisation after launch.
Do you provide ongoing website support?
Yes. We can provide ongoing support, development and digital growth after launch depending on your requirements.
Can you migrate our existing website?
Yes. We can plan and deliver website and ecommerce migrations, including content, data, redirects, SEO considerations and technical implementation.
