APPROACH
Aeons approached FDRY for a complete website refresh, a unique project where the design and development process needed to be adapted to meet a tight timeline. From the very beginning, our team understood that this project would require agility, clarity, and a deep understanding of Aeons’ brand essence.
With a product range focused on natural wellness and strong storytelling at its core, we worked carefully to reflect Aeons’ heritage and connection to nature through every page of the site. From olive oil to bone broth to modern supplements, FDRY truly connected with Aeons’ purpose in order to design an elegant and immersive website that authentically embodied their values.
To meet the deadline, our team streamlined internal workflows, allowing design and development to progress seamlessly in tandem. Rather than following a rigid linear process, we made live design decisions that fed directly into development. Consequently, we adjusted and improved along the way in close collaboration with Aeons. The result was a fluid yet focused approach that honoured both brand vision and delivery speed.
