Aeons
Bringing ancient wellness traditions into the modern world. We refreshed Aeons’ Shopify website to connect its natural wellness philosophy with a clear, considered and modern shopping experience.
Results
- Conversion Rate:
- +42%
- after launch campaign
- Subscription retention:
- +88%
- Product storytelling:
- 100%
- Created space for ingredients, benefits and brand narratives
Project Overview
A modern expression of natural wellness
Aeons is a wellness brand offering a curated range of products, from olive oil and bone broth to supplements. Its philosophy draws on ancient traditions and the connection between nature and the body.
The brand approached FDRY for a complete website refresh. The new experience needed to reflect Aeons’ values while making it easier for customers to explore its growing product range.
There was also a tight delivery timeline. We needed to bring design and development together from the outset, without compromising the quality of the experience.
Approach and Process
A focused process, built around the brand
We began by getting to the heart of Aeons’ brand story. Its connection to nature, heritage and wellbeing shaped the visual direction and the way content was presented.
Next, we simplified the website structure and customer journey. Product pages were given space to communicate ingredients, benefits and the story behind each product. A clean, understated design helped keep the experience clear and focused.
To meet the deadline, our designers and developers worked in parallel. We made design decisions collaboratively and fed them directly into development. This flexible process allowed us to refine the experience as the project progressed.
We also built the site on Shopify. The flexible backend gives the Aeons team the tools to manage products and update content independently as the brand evolves.
Outcome
A flexible ecommerce experience with purpose
The refreshed website gives Aeons a stronger digital expression of its natural wellness philosophy. Its considered design brings the brand story and product range together in a clear, cohesive experience.
Customers can explore products, discover their ingredients and understand their benefits more easily. Meanwhile, Shopify gives the team greater control over product management and future content updates.
Most importantly, we delivered the project within a compressed timeline. The new site balances thoughtful storytelling with the functionality needed to support sales and future growth.
