Ground Control
FDRY connected WordPress and Shopify to create a cohesive digital experience for a global satellite connectivity and IoT technology business.
Results
Measurable impact from day one
- Connected platforms
- 2
- WordPress for marketing and content, alongside Shopify for ecommerce.
- Organic sessions
- +47%
- Average growth in organic search traffic after 45 days launch
- Ecommerce revenue
- +252%
- Increase in Shopify sales conversions after campaign launch
Project Overview
Making Complex Technology Easier to Navigate
Ground Control provides satellite connectivity and IoT technology for remote environments. Its solutions help businesses stay connected, even in challenging locations.
However, customers approach these services with different needs. Some want to understand the technology, while others are ready to buy hardware.
Therefore, Ground Control needed a digital experience that could support both journeys. It also needed to explain complex products in a clear, accessible way.
Approach and Process
Two Platforms. One Connected Customer Journey
First, we developed a WordPress website to showcase Ground Control’s services, solutions and expertise. This gives visitors a clear way to explore the technology and understand its applications.
Meanwhile, we built a Shopify store for customers ready to purchase hardware. The store makes product discovery and online shopping more straightforward.
We then connected both experiences through a consistent design and content structure. As a result, customers can move between learning about solutions and exploring products with greater clarity.
We also considered the needs of different audiences. Clear navigation helps visitors find relevant information, while focused product pages support purchasing decisions.
Finally, the two-platform approach gives Ground Control flexibility. The team can develop its marketing content and ecommerce offering as the business grows.
Outcome
A Digital Foundation for Global Growth
Ground Control now has two complementary digital platforms. Together, they support customers throughout the journey, from initial research to product purchase.
The WordPress website explains the company’s expertise and solutions. In contrast, Shopify provides a focused ecommerce experience for hardware buyers.
This clear division makes each platform easier to navigate. It also gives Ground Control a flexible foundation for future digital development.
Ultimately, the project brings complex technology and customer needs together through a more connected digital experience.
