Ecommerce Web Design Agency London

Ecommerce websites designed to sell, built to grow. Shopify, WooCommerce and Adobe Commerce specialists.

FDRY is a London ecommerce web design and development agency creating distinctive online stores for ambitious businesses. We combine ecommerce strategy, UX, creative design and technical development to build experiences that make it easier for customers to discover, buy and return.

A successful ecommerce website needs to do more than display products. It needs to reflect your brand, make shopping intuitive, support your team and create a seamless path from first visit to completed purchase.

From Shopify & Shopify Plus to WooCommerce and Adobe Commerce, we design and build ecommerce websites around your products, customers, operations & commercial goals.

Work
YOUR BRIEF

  • Ecommerce strategy

    We start by understanding your business, customers, products and ambitions; considering your existing platform, catalogue, operational requirements, integrations & future plans.

     

  • Ecommerce UX & UI

    We design shopping experiences around how customers actually browse, compare and buy. From navigation and product discovery to mobile journeys, cart and checkout.

     

  • Ecommerce web design

    Your ecommerce website should make it effortless for customers to shop, with distinctive visual experiences, clear hierarchy, considered interactions and conversion-focused design.

     

  • Ecommerce development

    Our developers turn UI designs into a robust, scalable ecommerce website. We work with leading platforms, integrating the technologies your business needs to operate effectively.

ecommerce agency london

Ecommerce UX designed around how people shop

Everything you need to build your ecommerce store

eccommerce web agency
  • Information architecture and navigation
  • Product discovery and filtering
  • Site search
  • Category and collection pages
  • Product detail pages
  • Product options and configuration
  • Mobile shopping journeys
  • Cart and checkout
  • Account areas
  • Cross-sell and upsell opportunities

Good ecommerce UX removes friction.

Customers should be able to find the right product, understand why it is right for them and complete their purchase without unnecessary obstacles.

We combine research, user journeys, wireframing, prototyping and interface design to create ecommerce experiences that are simple to understand and rewarding to use.

Designing Digital Experiences

Ecommerce web design that makes your brand stand out

Your ecommerce website is often the most important expression of your brand.

We create digital experiences that balance creative impact with commercial performance — from art direction and visual identity through to responsive interface design and component systems.

Our ecommerce design process can include:

  • Creative direction
  • Customer and competitor research
  • User journeys
  • Information architecture
  • Wireframes
  • UI and visual design
  • Responsive design
  • Design systems
  • Prototyping
  • Accessibility
  • Conversion-focused design
  • Ecommerce content structure

The result is an ecommerce website that feels distinctive to your business rather than looking like a template.

ecommerce development products

Design & Code Development

Ecommerce development built for your operation

Great design needs equally strong technical foundations.

We build ecommerce websites with the functionality, integrations and flexibility your business needs today, while allowing room to evolve as you grow.

Our development capabilities include:

    • Shopify and Shopify Plus development
    • WooCommerce development
    • Adobe Commerce development
    • Bespoke ecommerce functionality
    • Custom themes and templates
    • Product and catalogue management
    • Customer account functionality
    • Payment integrations
  • CRM and ERP integrations
  • PIM and product data integrations
  • Inventory and fulfilment systems
  • Shipping and delivery integrations
  • APIs and third-party services
  • Subscriptions and recurring purchases
  • Marketplaces and product feeds
  • Bespoke customer portals
  • Analytics and reporting
  • Performance and accessibility

We choose technology around your requirements rather than forcing your business into a predefined technical solution.

Ecommerce store shopping basket

Ecommerce platforms

Shopify, WooCommerce and Adobe Commerce experts

Different businesses need different ecommerce platforms. We work across the technologies that support ambitious ecommerce businesses.

Shopify & Shopify Plus

Shopify provides a powerful foundation for brands looking to launch, redesign or scale their ecommerce operation.

We design and develop Shopify stores with custom experiences, flexible content, integrations and conversion-focused customer journeys.

Explore Shopify Ecommerce →

 

WooCommerce

WooCommerce combines the flexibility of WordPress with powerful ecommerce functionality, making it a strong option for businesses that need greater control over their website and content.

We create bespoke WooCommerce experiences around your products, customers, catalogue and operational requirements.

Explore WooCommerce Ecommerce →

 

Adobe Commerce

For larger or more complex ecommerce operations, Adobe Commerce provides extensive capabilities for catalogue management, B2B ecommerce, multiple stores, customer accounts and integrations.

We design and develop Adobe Commerce experiences around complex business requirements and demanding customer journeys.

Explore Adobe Commerce →

Shopify Ecommerce Woocommerce

Secure payments and integrations

Ecommerce integrations that connect your business

An ecommerce website rarely works in isolation.

We connect your store with the systems your business relies on, helping data move efficiently between your ecommerce platform and wider operation.

Depending on your requirements, this can include:

  • CRM & customer data
    Connect customer information and ecommerce activity with your CRM and marketing systems.
  • ERP & operations
    Integrate orders, products, stock and business data with your operational systems.
  • PIM & product data
    Create more efficient ways to manage and distribute complex product information.
  • Payments & finance
    Connect payment providers and financial systems to create secure, reliable transactions.
  • Shipping & fulfilment
    Connect ecommerce orders with logistics, delivery and fulfilment services.
  • Marketing & analytics
    Bring together ecommerce, customer and marketing data to understand performance and improve results.
ecommerce payment solutions

Migrations and replatforming

Ecommerce replatforming without unnecessary disruption

shopify london ecommerce agency
  • Magento / Adobe Commerce to Shopify
  • WooCommerce to Shopify
  • Shopify to Shopify Plus
  • Magento / Adobe Commerce migrations
  • WooCommerce migrations
  • Ecommerce redesigns and replatforming

Your ecommerce platform should support where your business is going — not hold it back.

If your current website has become difficult to manage, expensive to develop or unable to support your next stage of growth, we can help you evaluate, plan and deliver a new ecommerce platform.

A successful migration is about more than moving products.

We consider customers, product data, orders, content, integrations, URLs, redirects, analytics and search visibility as part of the wider project.

Ecommerce SEO, CRO & digital growth

Ecommerce websites designed to perform

woocommerce store
  • Site architecture
  • Mobile performance
  • Core Web Vitals
  • Crawlability & Indexability
  • Page speed
  • Structured data
  • Technical SEO
  • Analytics

Launching your ecommerce website is the beginning, not the end.

Once your store is live, we can help increase visibility, attract qualified visitors and turn more of those visitors into customers.

Our digital growth services include:

  • Ecommerce SEO
    Technical SEO, content, site architecture, product optimisation and search visibility designed around how customers discover your products.
  • AI Search & GEO
    We optimise content and digital signals to improve your visibility across emerging AI-powered search and answer experiences.
  • Conversion rate optimisation
    We use customer behaviour, analytics and testing to identify opportunities to improve product discovery, journeys and conversion.
  • Paid media
    Google and Meta Ads, Google Shopping, paid social and other performance campaigns designed to bring qualified customers to your ecommerce website.
  • Email marketing
    Customer journeys, Klaviyo and Mailchimp campaigns, automation and retention strategies designed to turn first-time buyers into returning customers.
  • Social media
    Creative assets and social campaigns designed to build awareness, engagement and demand around your products.
  • Analytics & reporting
    Clear measurement of traffic, customer behaviour, ecommerce performance and commercial outcomes.

Explore Digital Growth →

A long-term partnership

Why choose FDRY for ecommerce?

ecommerce product
  • Design and development under one roof
  • Platform expertise
  • Built for growth
  • Commercial thinking

Our designers, UX specialists, developers and digital marketing experts work together throughout the project. We work across Shopify, Shopify Plus, WooCommerce and Adobe Commerce, allowing us to recommend technology around your requirements. We don’t see launch as the finish line. Our ecommerce websites are designed to provide a foundation for SEO, GEO, CRO, paid media, email and ongoing optimisation.

We consider the business behind the website, your customers, products, operations and commercial objectives, not just how the website looks.

We see our relationship as a long-term partnership. From the initial strategy through to development, launch and digital growth, we can remain your ecommerce partner as your business evolves.

 

Ecommerce web design FAQs

How much does an ecommerce website cost?

The cost of an ecommerce website depends on the platform, number and complexity of products, design requirements, integrations, functionality and migration requirements. We scope each project around the needs of the business rather than applying a fixed package price. For indicative pricing bands, visit our brief section.

How long does an ecommerce website take to build?

Every project is different. A relatively straightforward ecommerce website may take a few months, while larger Shopify Plus, WooCommerce or Adobe Commerce projects with complex integrations and migration requirements can take considerably longer.

We establish the scope, milestones and timescale during the discovery and planning stages.

Which ecommerce platform is right for my business?

There isn’t one platform that is right for every business. Shopify can provide a powerful hosted solution, WooCommerce offers flexibility within WordPress, and Adobe Commerce can support more complex ecommerce requirements.

We help you evaluate the options based on your products, customers, operational requirements, budget and growth plans.

Can you redesign an existing ecommerce website?

Yes. We can redesign an existing ecommerce website while improving its UX, visual design, performance, functionality and conversion journey. Where appropriate, we can also review whether the underlying ecommerce platform remains right for your business.

Can you migrate our existing ecommerce website?

Yes. We can plan and deliver ecommerce migrations and replatforming projects, including the migration of products, customers, content and other important data. We also consider redirects, URLs, analytics and SEO as part of the migration.

Do you provide ecommerce SEO?

Yes. We can support ecommerce SEO as part of a new build or as an ongoing growth service, including technical SEO, ecommerce content, product optimisation, site architecture and search visibility.

Can you help after our ecommerce website launches?

Yes. We can continue supporting your ecommerce business through SEO, AI Search and GEO, CRO, paid media, email marketing, social media and analytics.

Can you integrate our ecommerce website with other systems?

Yes. We can integrate ecommerce websites with CRM, ERP, PIM, payment, fulfilment, marketing, analytics and other third-party systems using APIs and established integration methods.