Nectar

An overhaul of website design and usability to focus on generating sales.

 

THE BRAND

Nectar retailer aims to enhance personal experiences and air everyday life with their approach to dry herb products.

brand-logo
APPROACH

Nectar approached the FDRY team wanting to do a complete overhaul in design and website usability. Wanting a bespoke website with specific features, Nectar communicated a clear vision which allowed the FDRY team to fully articulate in a design how we wanted the website to appear and function. This included applying existing branding in a new framework, with new screens and user journeys.

ACTIONS

The FDRY design team led creatively with the brand guidelines provided, having a logo, photography, and the client’s vision to work with. FDRY looked to implement the already existing branding in a more subtle way in order to create a more inclusive and easily accessible site. Knowing the Nectar audience helped us greatly in implementing certain elements, such as having a function which allows users the option to view products in different layouts.

Bespoke functionalities were implemented to give users a better experience on the site, allowing them access to product information with the ability to make comparisons to create informed decisions easier.

RESULT

Nectar resulted in an e-commerce site that informs users whilst offering them high quality products. The look and feel of the site brough Nectar a more modern look that was easy on the eye, with newly implemented journeys to lead to more conversions.

VISIT WEBSITE 

 

Send FDRY a brief

FDRY looked to implement existing branding in a more subtle way in order to create a more inclusive and easily accessible website.

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