No Straight Lines

Bespoke website design & build to showcase a range of hand crafted furniture & accessory pieces.




K&H Design is well known for delivering highly personalised interior design solutions for private clients. Combining their very different professional backgrounds, K&H decided to open their own store which they named No Straight Lines (NSL). The store offers a range of hand-crafted furniture and accessory pieces sourced through relationships with specialist dealers and makers. With their background in interior design solutions, No Straight Lines offers this natural extension of their service to provide their clients with durable and luxury homeware. 


NSL with a strong logo and branding in mind, they approached FDRY with the aim of bringing all their ideas into life. FDRY had the mission of creating a perfectly functional and impressive website whilst keeping the complex branding and design in a way that it remains user-friendly when navigating through.


With the mission of making NSL site stand out against competitors, FDRY dove straight into this project and created different functionalities across the site and pages that showcase the different products of the brand. 


The result was a brand new website that showcases all of the brand’s work. FDRY effectively incorporated this look & feel throughout the website that conveys the uniqueness of the products.



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A website that embodies the exclusivity of the brand by reflecting their uniqueness and stylish approach

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