Sectors
We work with clients in a range of sectors, across creative design, web design & development and digital marketing services.
Every industry thinks it is special. Most of them are right.
A private equity site cannot behave like a skincare shop. A manufacturer cannot talk like a wellness brand. A professional services firm cannot hide behind pretty pictures and hope the procurement committee will “get it”.
We design, build and grow websites for B2B businesses that have complicated products, long buying cycles and audiences who will leave the moment a page feels sloppy, vague or generic.
FDRY is a London web design and digital marketing agency with a slightly inconvenient habit: we actually learn the sector before we open Figma. Retail and ecommerce. Healthcare and wellness. Financial services. Manufacturing and industrials. Professional services.
The tools stay familiar: WordPress, WooCommerce, Shopify, Adobe Commerce, brand, UX, SEO, paid media, email, but the thinking changes. Different proof. Different tone. Different idea of what “trust” looks like on a Tuesday afternoon when someone is comparing you with three rivals and a spreadsheet.
We do not pretend every brief is a moonshot. Sometimes the job is a sharper homepage, a cleaner product architecture, a site that finally loads before the buyer’s coffee goes cold. Sometimes it is a full rebuild plus the marketing that makes the rebuild worth doing. Either way, the work has to stand out in your market, not in an awards gallery of agencies talking to other agencies.
-
Branding, design & creative
B2B branding, design and creative with backbone: we shape how serious firms look, sound and feel, so they stand out without shouting or blending into beige.
-
Websites, web platforms and portals
Bespoke web design and development services for firms with long sales cycles: sites that explain the complicated bits, load properly, and earn the next meeting.
-
Platform migrations
Platform migrations and database configurations work without the drama: we move you cleanly, keep the data honest, and leave the new system ready to run.
-
Digital, marketing & advertising
SEO, GEO, social, PPC, paid social and email, the unglamorous growth kit that gets you found, followed and followed up, without throwing budget at noise.
We start with the unglamorous bits: who decides, what they fear, what they need to believe before they book a call. Then we turn that into distinctive design, clear content and platforms that can take a beating, catalogues, investor pages, clinic bookings, parts look-ups, thought leadership that a real human might finish. After launch we can keep going: search (including B2B and AI search), paid ads, social and email, so the site is not a handsome empty room.
You can work with us on a single project or as an ongoing partner. We have built for investment houses and fruit boxes, luxury skincare and trade centres. The common thread is not a house style. It is an allergy to beige.
If your sector is adjacent rather than exact, we are still interested. Send a brief. We would rather have a proper conversation than a mood board that could belong to anyone.
-
Retail and ecommerce
Shops live or die on pace, proof and personality. We build stores and brand systems that make products feel worth the click, from fashion and food to travel and luxury, then help you get found, followed and bought again.
-
Healthcare and wellness
People do not buy a cream, a clinic or a treatment the way they buy trainers. Clarity, calm and credibility matter. We design experiences that feel considered rather than clinical-for-the-sake-of-it, and campaigns that respect the audience’s intelligence.
-
Financial services
Hedge funds, PE, wealth, fintech, the quietly serious end of town. The website has to look like it belongs in the room and still be usable. We build sites and campaigns that can carry regulation, reputation and the odd very picky stakeholder.
-
Manufacturing and industrials
Complex catalogues, spec sheets, distributors, “can you just make it work on a phone in a warehouse”. Yes. We turn heavy businesses into digital ones that buyers can actually navigate, without sanding off the engineering that makes you good.
-
Professional services
Expertise is invisible until you make it visible. We help firms look as sharp as their advice, structure, story, leads, so the site does some of the selling before the first meeting.
-
B2B Discovery Session
Got an initial idea, a briefing document, a rough outline, or a website that has quietly given up? Send it over. We will read it properly, ask the awkward questions early, and tell you plainly what we would build and what we would not.
