The Trade Centre Group

Maintenance & support for one of the largest car dealerships in England & Wales.

THE BRAND

The Trade Centre Group (TTCG) is the largest independent used car dealership within the UK. TTCG aim to provide the best quality used cars at a great value. They also sell over 40,000 used cars each year and help customers drive away with their perfect vehicle within the hour.

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APPROACH

FDRY were approached to maintain various sites under The Trade Centre Group. With our adaptability and expertise, FDRY were able to review the various sites to understand the legacy code that our team would be working with and around.

The FDRY relationship with TTCG extends across marketing, design, and development departments, ensuring that the website carefully follows their marketing strategy. Both worked seamlessly to understand the user journeys and functionality in order to facilitate implementation.

ACTIONS

FDRY started by ensuring that the UK and Wales websites were properly set up on the latest versions of WordPress, inevitably leading to improvements in functionality and journeys within the site.

RESULT

FDRY continues to work with the TTCG team to ensure the smooth running of the site to encourage excellent user experience and conversion.

The FDRY relationship with TTCG extends across marketing, design, and development departments, ensuring that the website carefully follows their marketing strategy.

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