Fruit 4 London

Approach

The goal was to modernise key areas of the Fruit 4 London customer experience while strengthening the technical foundations of the store. Several important customer-facing systems were relying on legacy Shopify functionality, limiting integrations and creating friction across subscriptions, invoicing, and account management. Our approach focused on improving the post-purchase experience, streamlining customer self-service capabilities, and ensuring every customer touchpoint reflected the professionalism and trustworthiness of the Fruit 4 London brand. Alongside customer account improvements, we also reviewed the store’s email infrastructure to improve deliverability and create a more consistent branded experience.