Back to school isn’t just a shopping season, it’s a cultural moment. For brands, it’s a chance to show up in the lives of students and parents alike with relevance, creativity, and value. The best back-to-school campaigns do more than sell supplies; they tap into emotions, trends, and transitions, making the return to routine feel […]
Easter is the perfect time for brands to get creative and make a memorable impact. While the usual suspects (chocolate eggs, bunnies, and springtime cheer) are all part of the fun, the true magic comes from easter marketing campaigns that put a fresh spin on the holiday. From clever stunts to viral social media moments, […]
At FDRY, we’ve always believed in the power of community and the importance of giving back. That’s why we’re thrilled to continue our work with Depaul UK, a remarkable charity committed to tackling homelessness and providing young people with the tools and opportunities to build brighter futures. This year, we’re stepping up our support in […]
In the fast-evolving world of ecommerce, staying ahead means adapting to new consumer behaviours. As we step into 2025, several trends are reshaping the industry, offering businesses exciting opportunities to enhance their online presence and boost revenue. At FDRY, we’re not just observing these trends—we’re helping businesses lead the way! Discover the ecommerce trends to […]
The future isn’t just knocking—it’s kicking the door wide open. As we step into 2025, artificial intelligence (AI) is poised to transform the way businesses work, communicate, and grow. From personalised customer experiences to streamlined operations, the opportunities are endless. At FDRY, we’re here to ensure you lead the charge. Ready to see how AI […]
The holiday season is a goldmine for marketing campaigns, but while some big names dominate the spotlight, others create quietly clever festive moments that deserve a second look. These five campaigns didn’t go full-on glittery or flashy, but they nailed the holiday spirit in their own subtle, creative ways. Here’s a roundup of some of […]
What is Meta? During the rebranding in 2021, Facebook adopted the name Meta, which has since become the collective identifier for its social media platforms, encompassing both Facebook and Instagram. What is meta marketing? Meta marketing is essentially the marketing of your brand on Meta’s platforms (i.e., Instagram and Facebook) and is a game-changer for […]
Threads, first introduced into the social media scene in July 2023, remains the youngest among its fellow social platforms. However, despite being only in its infant stages, it is safe to say that the platform has made quite an impact in the social realm as creators raced to build a Threads marketing strategy. With 10 […]
In the dynamic landscape of social media, LinkedIn has emerged as the professional networking platform, providing a unique space for businesses to connect, engage, and thrive. Over the years, LinkedIn has evolved from being a job search platform to a vital marketing tool, offering a variety of opportunities for brand growth. As a seasoned digital […]
Since its launch in 2004 by Mark Zuckerberg and his Harvard University roommates, Facebook has undergone a remarkable evolution. Initially starting as a college networking site, it quickly expanded, becoming a global platform. Fast forward to 2024, and Facebook stands as a superpower in the social media landscape, maintaining its relevance. In the evolving world […]
When X, formerly known as Twitter, was introduced into the social media realm in 2006, it quickly became the go-to social site for users to share daily updates, connect with like-minded people, and express their opinions. Since the platforms introduction, marketing on X has become more and more popular among brands. In recent years, X’s position […]
Although it seems as though scrolling through TikTok has been a part of our daily routines for a very long time, TikTok is still relatively young in the realm of social media platforms. When TikTok first entered the social media scene in 2016, it disrupted the social media landscape by challenging users to abandon the […]
Instagram is no longer only for personal use. The Instagram app is now a worldwide platform where marketers can humanise their content, display products, and inspire their audience. Furthermore, Instagram followers are not just active but also engaged. Approximately 59% of the platform’s active users visit the site daily and spend at least 7 hours […]
Influencer marketing, which was formerly regarded as an add-on, with no actual process or measurement structure, has grown into a data-driven media strategy that generates positive results at every point. Many marketers still view influencer marketing as a PR channel, underestimating the power they have to drive results at every stage. The influencer marketplace is […]
When it comes to marketing and social media it can sometimes feel as though what we should and shouldn’t be doing to stay ahead of the game is constantly changing. Staying up-to-date with trends within the marketing and social media realm has become essential for brands who want to stand out from competitors and for […]
Here are the Top 5 Ecommerce Trends you need to know about in 2019: Virtual Reality and Augmented Reality Virtual Reality had a breakthrough in 2018 and the demand for technology grew higher. Ecommerce retailers sort out how to integrate VR to drive sales and create rich and memorable experiences with their customers. In 2016 […]
WooCommerce is one of the most popular ecommerce platforms that Foundry Digital use to build ecommerce websites. We have built up a reputation of the best WooCommerce ecommerce agency in Fulham, offering WooCommerce design and development services to South London and beyond. What is WooCommerce? Our ecommerce designers and developers are WooCommerce experts, and […]
June at FDRY From launching new client work and wrapping up exciting projects to spending more time together in the office, June has been a month of collaboration, creativity, and meaningful progress! This month, we launched some exciting new client projects, each designed to help ambitious brands stand out online. Explore our latest case studies […]
If there is one thing we’ve learned in over 15 years of building digital experiences at FDRY, it’s that eCommerce moves at lightning speed. What was cutting-edge five years ago is baseline today. Yet, amidst the explosion of new platforms, fragmented marketplaces, and shifting consumer habits, one platform hasn’t just survived… it has dominated. Currently, […]
