What is Meta? During the rebranding in 2021, Facebook adopted the name Meta, which has since become the collective identifier for its social media platforms, encompassing both Facebook and Instagram. What is meta marketing? Meta marketing is essentially the marketing of your brand on Meta’s platforms (i.e., Instagram and Facebook) and is a game-changer for […]
Threads, first introduced into the social media scene in July 2023, remains the youngest among its fellow social platforms. However, despite being only in its infant stages, it is safe to say that the platform has made quite an impact in the social realm as creators raced to build a Threads marketing strategy. With 10 […]
In the dynamic landscape of social media, LinkedIn has emerged as the professional networking platform, providing a unique space for businesses to connect, engage, and thrive. Over the years, LinkedIn has evolved from being a job search platform to a vital marketing tool, offering a variety of opportunities for brand growth. As a seasoned digital […]
Since its launch in 2004 by Mark Zuckerberg and his Harvard University roommates, Facebook has undergone a remarkable evolution. Initially starting as a college networking site, it quickly expanded, becoming a global platform. Fast forward to 2024, and Facebook stands as a superpower in the social media landscape, maintaining its relevance. In the evolving world […]
When X, formerly known as Twitter, was introduced into the social media realm in 2006, it quickly became the go-to social site for users to share daily updates, connect with like-minded people, and express their opinions. Since the platforms introduction, marketing on X has become more and more popular among brands. In recent years, X’s position […]
Although it seems as though scrolling through TikTok has been a part of our daily routines for a very long time, TikTok is still relatively young in the realm of social media platforms. When TikTok first entered the social media scene in 2016, it disrupted the social media landscape by challenging users to abandon the […]
Instagram is no longer only for personal use. The Instagram app is now a worldwide platform where marketers can humanise their content, display products, and inspire their audience. Furthermore, Instagram followers are not just active but also engaged. Approximately 59% of the platform’s active users visit the site daily and spend at least 7 hours […]
Influencer marketing, which was formerly regarded as an add-on, with no actual process or measurement structure, has grown into a data-driven media strategy that generates positive results at every point. Many marketers still view influencer marketing as a PR channel, underestimating the power they have to drive results at every stage. The influencer marketplace is […]
When it comes to marketing and social media it can sometimes feel as though what we should and shouldn’t be doing to stay ahead of the game is constantly changing. Staying up-to-date with trends within the marketing and social media realm has become essential for brands who want to stand out from competitors and for […]
In an age where social media is often people’s go-to search engine for information on a product or service, it has become crucial for brands to identify their place within the social media maze. However, for brands starting out or even for established brands entering the social media realm for the first time, we know […]
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