The importance of Meta marketing for your brand

What is Meta?

During the rebranding in 2021, Facebook adopted the name Meta, which has since become the collective identifier for its social media platforms, encompassing both Facebook and Instagram.

What is meta marketing? 

Meta marketing is essentially the marketing of your brand on Meta’s platforms (i.e., Instagram and Facebook) and is a game-changer for your brand. As a leading social media agency, we’ve gained valuable insights into effectively marketing on Meta. In this blog, we’ll highlight the significance of Meta marketing for your brand and how you can start to integrate it into your marketing strategy. 

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Why Meta Marketing is the way forward

1. Expand your reach with Meta marketing

Combined, Facebook and Instagram have over 5 billion monthly active users – that’s a lot of people! With a huge amount of users on Meta platforms the potential for your brand to reach a wide global audience is unparalleled.

This is particularly significant as people increasingly turn to social media as a search engine. Marketing your brand on Meta allows you to tap into new audiences who utilise search engines beyond the traditional Google search bar.

2. Benefit from Meta advertising services

Utilising Meta Business Suite for ad creation provides brands with the advantage of Meta’s advanced ad targeting. When you create ads in Meta Business Suite, you can advertise to both Facebook and Instagram users through various formats, including boosted posts, videos, photos, stories, messenger, carousel, slideshows, playable ads, and instant experiences.

Meta business suite enables the customisation of campaign objectives, whether focused on awareness, traffic, engagement, leads, app promotion, or sales. This allows brands to tailor campaigns to specific advertising objectives. Targeting options include location, demographics, interests, and profile details.

For sales campaigns such as advantage shopping campaigns (ASC), Meta can autonomously identify the campaign’s audience based on characteristics most likely to engage. Building user profiles through metadata enables brands to craft highly targeted ads, increasing relevance and engagement. This approach often results in elevated engagement rates, improved conversion rates, and a higher return on investment (ROI), making Meta ads a crucial tool for brands aiming to efficiently reach their target audience.

3. Make data-driven decisions with Meta marketing analytics 

Meta’s marketing analytics allows you to thoroughly analyse data regarding your profile, content, and adverts. Depending on your specific key performance indicator (KPI), this tool enables you to gather data on your cost per purchase, impressions, click through rates, return on ad spends (ROAS), reach, as well as, likes and comments. 

This data helps brands refine content, enhancing its effectiveness by aligning it more closely with what their audience is engaging with.

4. Make the most of the range of content formats

On Meta, brands can benefit from a range of different engaging content formats. From ads, feed posts, carousels, videos and stories. Meta provides the opportunity for brands to engage their audience through multiple different mediums which works to increase engagement rates.

5. Make meaningful connections with Meta community tools 

Meta allows brands to create meaningful connections with both their audience and others in their industry through a range of community tools available on its platforms. Whether through Facebook Groups, Instagram communities or Instagram’s relatively new add on, Threads, brands can build a loyal following by engaging in authentic conversations and meaningful interactions. 

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These 5 insights should help to get you started with marketing on Meta and to build an effective marketing strategy for your brand on the platform. They are designed to help you to increase your brand visibility, enhance engagement and boost brand awareness. 

FDRY is an expert social media marketing agency based in London. We offer a diverse range of dedicated social media services that work to enhance your brand. Our team of experts would be happy to arrange a free discovery session with you to discuss your social media objectives and to get to know your brand better. Book a session with us today, or alternatively send us a brief or contact us at [email protected].

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