ACTIONS
We delivered a complete website redesign and development project. Creating a visually engaging platform that brings the Hampton Court Palace Ice Rink experience to life online.
The user experience was reimagined to guide visitors naturally from inspiration to booking. With prominent calls-to-action positioned throughout the site to encourage ticket purchases. We introduced elegant animations and subtle interactive elements that add movement and atmosphere. Dedicated sections were designed to highlight seasonal experiences, event information, and what’s on throughout the skating season. Ensuring visitors can quickly discover everything the attraction has to offer.
Planning a visit was made significantly easier through a clearer information architecture, allowing guests to effortlessly find practical details including opening dates, ticket information, accessibility guidance, and visitor FAQs. Built as a fully responsive, the platform delivers a seamless experience across desktop, tablet, and mobile devices. While also providing a flexible foundation for future seasonal updates and content.
RESULTS
The result is a refreshed digital experience that reflects the elegance, excitement, and heritage of Hampton Court Palace Ice Rink. Through enhanced visual storytelling, engaging animations, and clearer customer journeys, the new website creates a stronger connection with prospective visitors while making it easier to explore the experience and complete a booking.
With improved navigation, more visible calls-to-action, and dedicated content that helps visitors plan their day with confidence, the platform better supports both user engagement and conversion. The redesigned website provides a premium online experience that matches the quality of one of London’s most iconic winter attractions while offering a scalable foundation for future seasons.
