Why e-commerce brands trust FDRY for Search Marketing & SEO services

We don’t do generic checklists. Every campaign begins with a conversion-focused forensic audit that identifies exactly where revenue is leaking, whether that’s poor mobile Core Web Vitals, cannibalised category pages, or untapped long-tail opportunities. Our clients choose us because we speak e-commerce fluently: we understand how SEO interlocks with CRO, email flows, and paid media to maximise return on every visit.

 

We pride ourselves on our stellar track record of growing organic traffic that is user-targeted and offers a personalised experience of your brand.

 

Our sustainable approach to search marketing is directly related to the number of primary keywords you wish to optimise. During our initial analysis, we run a digital review of your website and we identify the keywords that will bring the required conversions to help you turn leads into clients.

 

We facilitate this process by bringing into the search strategy the following principles: technical excellence, brilliant content and audience insights.

Our SEO process & framework

  • Discovery & Opportunity Mapping – Deep competitor gap analysis, customer search behaviour modelling, and seasonal trend forecasting.
  • Technical Excellence – Lightning-fast page speeds, flawless schema markup (product, FAQ, review), hreflang for international stores, and migration-safe redirect strategies.
  • Content That Ranks & Converts – Cluster-led topic architectures, optimised product descriptions, and authority-building pillar content.
  • AI Search & Generative Engine Optimisation (GEO) – Future-proofing for Google SGE, ChatGPT, Perplexity and Gemini with structured answers, entity optimisation, and featured-snippet domination.
  • Sustainable Link Building & Digital PR – Editorial features, reactive PR, and strategic partnerships that earn genuine authority.

AI Search & Generative Engine Optimisation (GEO)

Google’s Search Generative Experience, Perplexity, Grok and ChatGPT are changing how customers discover products. We optimise your brand to appear in AI-powered answers and shopping carousels by:

 

  • Building authoritative entity signals Google trusts
  • Crafting concise, source-cited content perfect for direct answers
  • Implementing Speakable schema and FAQ structures
  • Creating comparison tables and data-rich guides that power AI summaries Clients already see 20 – 40 % of their organic traffic coming from AI referrals.

SEO optimised content marketing that connect & sells

Great products deserve great stories. We create high-intent blog posts, buying guides, comparison content, and interactive tools that target “best”, “review”, and “vs” keywords at the bottom of the funnel. One fashion client moving from Magento to Shopify saw a 214 % increase in organic revenue within six months after we rebuilt their category pillar pages and launched a targeted gift-guide series.

 

We plan a dedicated content marketing strategy for your website. Our specialist team of content marketers adopt an SEO-driven approach to content, offering a clever blend of creative copywriting with technical SEO experiments.

 

We run extensive topic research for keywords that will drive traffic to your site. It is our mission to enhance user experience through relevant and engaging content.

Technical SEO Services

A single second of load delay can cost 7 % of conversions. We obsess over: Optimise your website for search engines and enhance user experience. Our technical SEO services include the following:

 

  • Submitting your sitemap to Google Search Console
  • Creating SEO friendly site structure
  • Improving scripts to accelerate website’s speed
  • Making your website mobile-friendly
  • Finding and fixing duplicate content issues
  • Minifying CSS and JS
  • Structuring URL Canonicalisation, XML sitemaps and TXT robots
  • Core Web Vitals optimisation (LCP under 2.5 s, CLS < 0.1)
  • Proper indexation of collection and product variants
  • Structured data implementation for rich snippets and Google Merchant visibility
  • Safe 301 redirect mapping during platform migrations
  • Log file analysis to ensure crawl budget isn’t wasted

Inbound links & Off page SEO

Increase link authority with a planned strategy for off page SEO and link building. This approach will help you move up those all important ranking positions in Google’s search results.

 

Our copywriters and marketing managers will carry out research to find high quality placements and endorsements from relevant quality platforms, bloggers and publications to elevate brand awareness, reputation and drive valuable visitors to your website.

 

We secure coverage in Retail Gazette, Drapers, The Industry Fashion, Vogue, The Independent, and niche publications Google loves. Recent wins include a Vogue feature for a luxury skincare brand and a BBC Marketplace mention for a sustainable homeware client, both driving Domain Rating jumps and referral traffic surges. Every campaign is tied to commercial keywords, not just vanity metrics.

Deliverables

  • Code and Architecture
    Website review
    Keyword research
    Meta descriptions & Meta keywords
    H1 tags and other title tags
    Images Alt and Title text
    URL Canonicalization, XML sitemap, TXT robots
    Crawl stats
  • Content creation (on-site)
    On page key phrases positioning
    Content creation and optimisation for keyword density
  • Links (off site)
    Inbound links via articles/blog posts, directories & forums
  • Reporting
    Google & Bing search console ranking report

Why e-commerce brands trust FDRY for Search Marketing & SEO services

We don’t do generic checklists. Every campaign begins with a conversion-focused forensic audit that identifies exactly where revenue is leaking, whether that’s poor mobile Core Web Vitals, cannibalised category pages, or untapped long-tail opportunities. Our clients choose us because we speak e-commerce fluently: we understand how SEO interlocks with CRO, email flows, and paid media to maximise return on every visit.

 

We pride ourselves on our stellar track record of growing organic traffic that is user-targeted and offers a personalised experience of your brand.

 

Our sustainable approach to search marketing is directly related to the number of primary keywords you wish to optimise. During our initial analysis, we run a digital review of your website and we identify the keywords that will bring the required conversions to help you turn leads into clients.

 

We facilitate this process by bringing into the search strategy the following principles: technical excellence, brilliant content and audience insights.

Our SEO process & framework

  • Discovery & Opportunity Mapping – Deep competitor gap analysis, customer search behaviour modelling, and seasonal trend forecasting.
  • Technical Excellence – Lightning-fast page speeds, flawless schema markup (product, FAQ, review), hreflang for international stores, and migration-safe redirect strategies.
  • Content That Ranks & Converts – Cluster-led topic architectures, optimised product descriptions, and authority-building pillar content.
  • AI Search & Generative Engine Optimisation (GEO) – Future-proofing for Google SGE, ChatGPT, Perplexity and Gemini with structured answers, entity optimisation, and featured-snippet domination.
  • Sustainable Link Building & Digital PR – Editorial features, reactive PR, and strategic partnerships that earn genuine authority.

AI Search & Generative Engine Optimisation (GEO)

Google’s Search Generative Experience, Perplexity, Grok and ChatGPT are changing how customers discover products. We optimise your brand to appear in AI-powered answers and shopping carousels by:

 

  • Building authoritative entity signals Google trusts
  • Crafting concise, source-cited content perfect for direct answers
  • Implementing Speakable schema and FAQ structures
  • Creating comparison tables and data-rich guides that power AI summaries Clients already see 20 – 40 % of their organic traffic coming from AI referrals.

SEO optimised content marketing that connect & sells

Great products deserve great stories. We create high-intent blog posts, buying guides, comparison content, and interactive tools that target “best”, “review”, and “vs” keywords at the bottom of the funnel. One fashion client moving from Magento to Shopify saw a 214 % increase in organic revenue within six months after we rebuilt their category pillar pages and launched a targeted gift-guide series.

 

We plan a dedicated content marketing strategy for your website. Our specialist team of content marketers adopt an SEO-driven approach to content, offering a clever blend of creative copywriting with technical SEO experiments.

 

We run extensive topic research for keywords that will drive traffic to your site. It is our mission to enhance user experience through relevant and engaging content.

Technical SEO Services

A single second of load delay can cost 7 % of conversions. We obsess over: Optimise your website for search engines and enhance user experience. Our technical SEO services include the following:

 

  • Submitting your sitemap to Google Search Console
  • Creating SEO friendly site structure
  • Improving scripts to accelerate website’s speed
  • Making your website mobile-friendly
  • Finding and fixing duplicate content issues
  • Minifying CSS and JS
  • Structuring URL Canonicalisation, XML sitemaps and TXT robots
  • Core Web Vitals optimisation (LCP under 2.5 s, CLS < 0.1)
  • Proper indexation of collection and product variants
  • Structured data implementation for rich snippets and Google Merchant visibility
  • Safe 301 redirect mapping during platform migrations
  • Log file analysis to ensure crawl budget isn’t wasted

Inbound links & Off page SEO

Increase link authority with a planned strategy for off page SEO and link building. This approach will help you move up those all important ranking positions in Google’s search results.

 

Our copywriters and marketing managers will carry out research to find high quality placements and endorsements from relevant quality platforms, bloggers and publications to elevate brand awareness, reputation and drive valuable visitors to your website.

 

We secure coverage in Retail Gazette, Drapers, The Industry Fashion, Vogue, The Independent, and niche publications Google loves. Recent wins include a Vogue feature for a luxury skincare brand and a BBC Marketplace mention for a sustainable homeware client, both driving Domain Rating jumps and referral traffic surges. Every campaign is tied to commercial keywords, not just vanity metrics.

Deliverables

  • Code and Architecture
    Website review
    Keyword research
    Meta descriptions & Meta keywords
    H1 tags and other title tags
    Images Alt and Title text
    URL Canonicalization, XML sitemap, TXT robots
    Crawl stats
  • Content creation (on-site)
    On page key phrases positioning
    Content creation and optimisation for keyword density
  • Links (off site)
    Inbound links via articles/blog posts, directories & forums
  • Reporting
    Google & Bing search console ranking report

Ecommerce SEO & AI-Driven Search Marketing Services for Ambitious Brands

Unlock scalable growth with advanced Ecommerce SEO, AI search optimization, and strategic content creation. Drive higher rankings, traffic, and conversions with data-driven search marketing built for modern brands.


Dominate Search with Advanced Ecommerce SEO

Ecommerce is more competitive than ever—and visibility is everything. Our Ecommerce SEO services combine technical optimisation, content strategy, and AI-powered insights to help your online store climb to the top of Google, Bing, and emerging AI search engines.

What Our Ecommerce SEO Includes

– Full-funnel keyword & semantic search optimisation
– Technical SEO audits for speed, Core Web Vitals, indexing, and structured data<
– Product & category page SEO tailored for high-intent buyers
– AI-enhanced competitor analysis to find untapped ranking opportunities
– On-page optimisation built for conversions, not just traffic

Every Ecommerce strategy we build is crafted to increase organic revenue, not just pageviews.


Search Marketing Built for Performance & Profit

Search marketing today requires a unified approach—blending organic SEO, paid search, and AI-driven research. Our search marketing framework is engineered to deliver predictable, scalable growth.

Our Search Marketing Capabilities

– Integrated SEO + PPC strategy to dominate SERPs
– AI-assisted ad optimisation across Google Ads & Microsoft Ads
– Full attribution tracking to identify revenue-driving channels
– Conversion rate optimisation for landing pages and funnels
– Dynamic search targeting using trend forecasting

We align paid and organic strategies to maximise visibility across every intent level—research, comparison, and purchase.


AI Search Optimisation: Prepare for the Future of Search

AI search engines like Google Search Generative Experience (SGE), Bing Copilot, and Perplexity are reshaping how customers find products and brands. We help you optimize for this new landscape.

AI Search Optimisation Services

– Optimisation for AI-generated answers and citations
– Voice search and conversational query targeting
– Entity SEO & structured data enhancements
– Predictive keyword modelling using AI datasets
– AI-powered user experience personalisation

With our AI search strategies, your brand becomes discoverable even when traditional keywords don’t appear on page one.


SEO Content Creation Services That Elevate Brands

Brands succeed when their content builds trust, educates, and converts. We craft content that ranks—and resonates.

Content Creation Services

– SEO blog articles aligned with topical authority
– Product & category descriptions optimised for conversions
– Thought leadership content for brand positioning
– Social media content integrated with your search strategy
– AI-assisted long-form content, reviewed and refined by human experts

Every piece is optimised for readability, search intent, and engagement—making your brand stand out across every channel.


Why Leading Brands Choose Us

We’re not a traditional agency. We combine technical expertise, AI innovation, and high-impact creative to drive consistent growth.

What Sets Us Apart

– Deep specialisation in Ecommerce SEO & multi-platform search
– Blended human + AI strategy development
– Real-time reporting dashboards
– Transparent, measurable outcomes
– Content and search strategies tailored to your brand’s unique goals

Where other agencies chase rankings, we focus on revenue, lifetime value, and long-term brand visibility.


Get a Strategy Designed to Rank #1

If you’re ready to dominate search results on Google, Bing, and AI-driven search engines, we’re ready to help you lead your industry.

Get in touch today to build your custom Ecommerce SEO and AI-driven search marketing strategy.

COPYRIGHT ©
FDRY Digital Marketing Agency - WordPress, WooCommerce and Shopify Web Design Agency.

FDRY is a trading name of Foundry Digital Limited


Ecommerce web design agency | Web designers & developers in London