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    NU:YU

    Elevating clinical skincare: A mobile-first experience for NU:YU

    The brand

    NU:YU is a luxury skincare brand created for women who expect more – no empty promises, just real results backed by science. At the heart of every formula is HEXCELL™, a proprietary 6-in-1 complex that works at a cellular level to improve hydration, texture, elasticity, and radiance from the inside out. Clinical efficacy, elegant simplicity, and transparency define NU:YU’s approach.

    brand-logo
    Approach

    We’ve worked with NU:YU to design a mobile-first Shopify experience that matched its clinical credibility and modern elegance while driving subscriptions and conversions. The platform needed to clearly communicate the science behind HEXCELL™, build immediate trust, and create a seamless path to purchase, particularly for users on mobile devices.

    To bring this vision to life, we focused on a clean, minimal design that blended editorial sophistication with functional clarity. Our UX strategy emphasized intuitive navigation, quick education, and persuasive product presentation.

    We translated HEXCELL™’s scientific strength into digestible messaging and visual cues. Soft animations, intelligent icons, and bold yet refined typography. This guided users through benefits quickly and confidently, while UGC and verified reviews reinforced trust and real-world results.

    ACTIONS

    We designed a fast, intuitive user journey tailored for mobile, where most of NU:YU’s traffic originates. Sticky CTAs and swipeable carousels made browsing and purchasing effortless, while a simplified checkout minimised friction. On the backend, we built a scalable Shopify system that gave the NU:YU team control over content and merchandising, making ongoing updates simple and efficient.

    RESULTS

    The final platform is a sophisticated expression of NU:YU’s promise: science-backed skincare that delivers real results. The experience reflects clinical trustworthiness and modern luxury, while subtly guiding users toward commitment via subscriptions and repeat purchasing. With a streamlined mobile-first journey, the brand is now better equipped to educate, convert, and grow. Meeting the high expectations of its audience with both form and function.

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