Motioncrews

Redefining how film crews connect and collaborate

The Brand

MotionCrews is a purpose built platform created for professional videographers, designed to make crew availability easy to find, transparent, and actionable. Founded by filmmaker Sam Millner, the platform was envisioned as a clean, simple, and trustworthy space where videographers could effortlessly connect with one another, without the noise of job boards, agencies, or overly complex production tools. Serving as a peer-to-peer network, every user can both offer and seek work. MotionCrews focuses on one core idea: availability should be visible, discoverable, and reliable, enabling film professionals to quickly assemble crews and build long-term working relationships.

brand-logo

Approach

Our goal was to create a platform that felt simple, intuitive, and purpose-driven. Aligning with Sam’s vision of a clutter-free experience that encourages sign-ups and fosters genuine industry connections. The design direction emphasised clarity over complexity: bold titles, clean layouts, and an interface free of heavy imagery, instead using vector shapes and iconography for structure and visual consistency.

From a functional standpoint, the challenge was to balance ease of use with sophisticated backend logic. The platform needed to support nuanced availability states, privacy-controlled contact options, and accurate location based search, while remaining lightweight, fast, and friendly for a broad range of users. 

We approached the project by building a UX foundation that made registration frictionless, search results logical, and profile management effortless. All while ensuring the system could scale in future phases with potential approval workflows, in-platform messaging, or tiered membership features.

ACTIONS

We designed and developed a fully custom WordPress platform that functions as a streamlined crew database, bringing together registration, availability, location search, and contact permissions into one intuitive experience. The onboarding flow was built to be simple and frictionless, allowing users to create a profile, set their location, add IMDb credentials, choose up to two additional working regions, and manage their privacy settings with ease. We implemented a robust availability system reflecting real production realities, allowing users to mark themselves as Available, Unavailable, Pencilled, or available from specific dates, supported by backend logic that updates status dynamically. To ensure accurate and meaningful crew discovery, we developed a radius-based postcode search powered by Google Maps, with additional region-based search options for those working across multiple areas. For communication, we created a dual-path contact system that supports both public details and private contact requests, the latter triggering automated MotionCrews email notifications when users choose to keep their information hidden. All of this sits within a scalable, mobile-first architecture designed for future growth, from potential tiered memberships to in-platform messaging and admin approval flows, ensuring MotionCrews is equipped for long-term expansion without compromising simplicity or user experience.

RESULTS

The final platform delivers a clean, modern, and highly functional digital experience that reflects MotionCrews’ ethos of simplicity and trust. Film professionals can now sign up, update their availability, and discover other crew members quickly and confidently, all without unnecessary features or distractions.

The radius based search dramatically improves discoverability, while the privacy-aware contact system ensures communication flows naturally and securely. For MotionCrews, this launch establishes a solid foundation for long term growth, future monetisation plans, and the development of a close-knit, self-sustaining professional community.

With a scalable infrastructure, intuitive UX, and a design aesthetic rooted in clarity, MotionCrews is now positioned as a go-to destination for videographers looking to collaborate, expand their network, and secure more opportunities.

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