The Housing Design Awards, launched in 1948 by Nye Bevan, is the UK’s longest-running scheme recognising excellence in residential design. Initially focused on public sector post-war housing projects, the awards expanded in 1960 to include market-sale homes, reflecting the evolving housing landscape. Over the decades, the awards have celebrated innovation, quality, and architectural excellence, showcasing the most beautifully designed residential properties across the country. Today, they remain a prestigious platform that highlights outstanding contributions to housing design, influencing standards and inspiring the industry nationwide.
Having previously worked with Housing Design Awards to modernise and refresh their website, FDRY continues to support the brand by developing their email marketing and social media. This year, the focus is on promoting the annual Housing Design Awards event, increasing engagement and awareness through targeted campaigns that highlight the awards’ prestige and showcase standout residential projects.
Building on our previous work redesigning and enhancing the Housing Design Awards website, the FDRY team expanded our support to include developing targeted email marketing campaigns and dynamic social media content aimed at promoting the annual awards event. We carefully crafted engaging visuals, compelling storytelling, and clear messaging that highlighted key award categories and showcased shortlisted schemes to captivate the audience. In addition, we implemented detailed segmentation and scheduling strategies to ensure content was delivered to the right audience at optimal times, maximising reach, engagement, and overall campaign effectiveness across multiple digital channels.
By leveraging the foundation of a user-friendly, visually appealing, and interactive website alongside well-executed email and social media campaigns, we significantly boosted awareness and participation in the Housing Design Awards. Our integrated, multi-channel approach helped elevate the profile of the event, establishing it as a highly anticipated and prestigious highlight in the residential design calendar. This led to a measurable increase in registrations, stronger audience engagement, and greater online interaction, reinforcing the Housing Design Awards’ reputation as a leading authority in celebrating design excellence across the UK.
Creating a visually stunning, easy-to-use platform that would attract and retain users
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