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    Hart Medical

    Streamlining Hart Medical’s online booking and product navigation

    THE BRAND

    Hart Medical offers a holistic range of minimally invasive aesthetic and regenerative treatments. These focus on the skin, face, body, hair, and internal wellbeing. Combining deep expertise in cosmetic dermatology, medical aesthetics, and internal wellness, Hart Medical provides expert care. They are dedicated to delivering the most effective, results-driven treatments tailored to each individual’s holistic concerns.

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    APPROACH

    Hart Medical came to FDRY seeking a more user-friendly website that better showcases their services and products. They also wanted to make it easier for visitors to book consultations. We focused on understanding the clinic’s priorities and customer needs to deliver targeted improvements. These included streamlining navigation, enhancing product discovery, and simplifying the booking process. Our work helped create a professional and seamless online experience that supports Hart Medical’s goals.

    ACTIONS

    We made targeted improvements to enhance the user experience, including reorganising the site navigation, enhancing product collections for easier browsing, updating contact details, refreshing the design, and integrating a third-party booking system. These improvements created a smoother, more professional user experience aligned with the clinic’s brand.

    Additional updates improved site flow by adding better navigation options on service pages, linking enquiry buttons directly to the CRM for better lead tracking, and refreshing the visual elements like colour scheme and header logo for a more professional look.

    RESULTS

    The website now offers a smoother and clearer journey for visitors, making it easier to access services and book appointments. These changes improve engagement and support Hart Medical’s goal of providing a trustworthy, user-friendly online presence that reflects their commitment to holistic care and patient safety.

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