ACTIONS
We redesigned and rebuilt the entire website to deliver a seamless, premium experience across all devices. Key actions included:
We redesigned and rebuilt the website to deliver a seamless, premium experience across all devices. The new design blends Egyptian-inspired accents, and modern minimalism, while a structured UX makes product discovery intuitive and highlights efficacy, ingredients, and brand story. All of the imagery throughout the site was created by us, bringing the brand’s vision to life at every touchpoint.
A scalable backend allows the Dr. Lamia team to update content and launch products effortlessly. Alongside the website launch, we planned and executed a full multichannel marketing campaign across email, Meta ads, and organic social. This included strategic messaging, creative direction, and coordinated rollouts to maximise reach, consistency, and engagement across all touchpoints.
RESULTS
The final result is a sophisticated digital expression of the Dr. Lamia brand, merging heritage, science, and luxury into a seamless user journey. The redesigned website strengthens brand authority, elevates perceived product value, and delivers a more modern, intuitive path to purchase.
The marketing campaign reinforced this positioning, driving engagement across email, paid, and organic channels while ensuring a cohesive brand narrative throughout. Together, the new website and campaign infrastructure have positioned Dr. Lamia for stronger digital growth, deeper customer trust, and long-term brand scalability.
The multichannel campaign delivered exceptional performance, driving both significant engagement and strong revenue in a short period. Across 17 email sends, the brand saw substantial growth in every key metric, proving the effectiveness of the refreshed strategy, messaging, and creative direction. Email open rates increased by 23.8%, while click-through rates rose by 0.47%, reflecting stronger audience engagement and improved relevance of content. Email became a major revenue contributor, accounting for 40.83% of total brand revenue over one month.
Alongside email, paid social also played a meaningful role in momentum-building, with 42.87% of all sessions originating from paid social ads, supporting broader discovery and amplifying campaign reach.
