The approach
Daisy Trust approached us to design marketing collateral for their annual fundraising event. The brief was to produce eye-catching, elegant brochures and flyers that would communicate the charity’s mission while appealing to both existing and potential donors. It was essential that the materials reflected the spirit of the event – sophisticated yet warm, and clearly aligned with Daisy Trust’s brand values.
To achieve this, we first immersed ourselves in the charity’s story and previous campaigns to understand what makes Daisy Trust unique. Through collaborative discussions, we explored key themes and messaging, ensuring the final designs would resonate with their audience and effectively highlight the causes supported by the event.
