Shopify Web Design Agency London

Shopify stores designed around your brand, customers and growth

FDRY is a London Shopify agency specialising in strategy, UX, web design, development and digital growth. We create bespoke Shopify stores that combine distinctive brand experiences with the performance, flexibility and functionality ecommerce businesses need to grow.

From a new Shopify store to a complex Shopify Plus project or a migration from another ecommerce platform, we bring strategy, creative thinking and technical expertise together under one roof.

WORKS
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  • Shopify UX & UI

    We design customer journeys that make browsing, product discovery and purchasing intuitive across desktop and mobile.

  • Shopify web design

    We create distinctive Shopify storefronts that express your brand while providing a clear, conversion-focused shopping experience.

  • Shopify development

    We build bespoke Shopify themes, functionality and integrations using Shopify’s platform capabilities and Liquid development.

  • Shopify growth marketing

    Once your store is live, we can support ongoing growth through SEO, AI Search and GEO, CRO, paid media, email marketing, social media and analytics.

FDRY is the Shopify Agency to design, code grow 
ecommerce stores that convert

Seamless e-commerce

Shopify store features designed for seamless ecommerce

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  • Bespoke Store Design Theme
  • Tailored Product and Collection Pages
  • Flexible Custom Fields for Product Details
  • Streamlined Cart and Checkout Customisation
  • Robust Inventory Management
  • Fully Mobile-Responsive Design
  • Secure, Multi-Gateway Payments
  • Seamless Digital Wallet Integrations
  • Smart Shipping and Fulfilment Options
  • Built-in SEO for Maximum Visibility

Shopify development built for your ecommerce operation

Good design needs strong technical foundations.

Our Shopify developers create bespoke storefronts using Shopify’s platform capabilities, Liquid, JavaScript and appropriate third-party technologies.

We build around the requirements of your business rather than forcing your ecommerce experience into a standard theme.

Elevated ecommerce

Shopify Plus for ambitious and complex ecommerce

Shopify Plus provides additional capabilities for businesses with more demanding ecommerce requirements.

If you’re scaling rapidly, operating across multiple markets, managing complex catalogues or developing B2B and wholesale experiences, we can help you make the most of the Shopify Plus platform.

  • Shopify Plus store design
  • Shopify Plus development
  • Multi-market ecommerce
  • Multi-store configurations
  • B2B and wholesale ecommerce
  • Custom customer experiences
  • Advanced integrations
  • Complex product and catalogue requirements
  • Shopify Plus migrations
  • Conversion optimisation
  • Ongoing platform development

We’ll help you understand where Shopify Plus can add value and how it should fit into your wider ecommerce strategy.

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Ecommerce platform migration

Shopify migrations and replatforming

Moving to Shopify is about much more than transferring products from one platform to another.

A successful migration needs to protect your customers, data, content and search visibility while creating a better foundation for your ecommerce operation.

We support Shopify migrations from platforms including:

  • WooCommerce
  • Magento and Adobe Commerce
  • BigCommerce
  • Bespoke ecommerce platforms
  • Legacy ecommerce systems

FDRY platform migration planning process covers:

Data

Products, variants, customers, orders and other important ecommerce data.

Content

Pages, blogs, collections and other content that forms part of your customer journey.

SEO

URL structures, redirects, metadata, indexing, analytics and other search considerations.

Integrations

CRM, ERP, PIM, fulfilment, payment, marketing and other connected systems.

Customer experience

Ensuring the new Shopify store improves rather than disrupts the way customers browse and buy.

We plan the migration around your business requirements and launch strategy, with testing and technical checks throughout the process.

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UX ecommerce

Shopify UX designed around how customers shop

A successful Shopify store should make it easy for customers to answer three questions:

  • What is this?
  • Is it right for me?
  • How do I buy it?

As part of our process, we learn about your business, customers, products, current ecommerce operation and commercial objectives. We design the experience around those decisions. We define the Shopify approach, customer journeys, information architecture, functionality and technical requirements which lead us to creating the structure, visual direction and responsive Shopify experience around your brand and customers.

Our Shopify developers build the storefront, functionality, integrations and supporting technology.

We use UX principles, customer journeys and ecommerce best practice to remove unnecessary friction and create a more intuitive shopping experience.

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CRM, ERP, PIM, Payments, Fulfilment, Marketing

Shopify integrations that connect your business

Your Shopify store is often one part of a much larger technology ecosystem.

We can connect Shopify with the systems your business already relies on, helping your ecommerce operation work more efficiently.

  • CRM
    Connect customer and ecommerce data with your CRM and marketing systems.
  • ERP
    Connect products, orders, inventory and operational data with your ERP.
  • PIM
    Manage complex product information and distribute it consistently across your ecommerce channels.
  • Payments
    Connect appropriate payment providers and digital wallets to create a reliable checkout experience.
  • Fulfilment
    Connect Shopify orders with shipping, logistics and fulfilment systems.
  • Marketing
    Connect Shopify with email, analytics, advertising and customer engagement platforms.

Where an off-the-shelf app isn’t sufficient, we can explore API and bespoke integration solutions.

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Business growth

Grow your Shopify store after launch

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  • Social media marketing
  • SEO marketing
  • CRM integration for email marketing
  • Paid advertising campaigns

Launching your Shopify website is the beginning of its growth journey.

FDRY can continue supporting your ecommerce business with digital marketing and optimisation designed to increase visibility, customer acquisition and conversion.

  • Conversion rate optimisation
    Analyse customer behaviour and identify opportunities to improve shopping journeys and conversion.
  • Paid media
    Google Ads, Shopping, paid social and other performance campaigns designed to attract qualified customers.
  • Email marketing
    Campaigns, automated journeys and customer communications designed to increase retention and repeat purchases.
  • Social media
    Creative assets and social campaigns that build awareness and demand around your products.
  • Analytics
    Clear reporting on traffic, customer behaviour, ecommerce performance and commercial outcomes.
  • AI Search & GEO
    Improve your visibility across emerging AI-powered search and answer experiences.

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Ecommerce SEO

Shopify ecommerce SEO & AI search

Shopify Agency London

A well-designed Shopify store still needs to be discoverable.

We can support your Shopify website with search strategies designed around your products, customers and commercial objectives.

Our Shopify SEO work focuses on key elements and strategies to make your site rank and be listed in top positions:

  • Technical SEO
  • Shopify site architecture
  • Ecommerce keyword strategy
  • Collection and category optimisation
  • Product page optimisation
  • Internal linking
  • Metadata
  • Structured data
  • Search Console and analytics
  • Content strategy
  • SEO migrations
  • International SEO
  • AI Search optimisation
  • GEO

We consider search visibility during the design and development process rather than treating SEO as something to add after launch.

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Frequently Asked Questions

Shopify Agency FAQs

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How much does a Shopify website cost?

The cost depends on the scope of the project, design requirements, number and complexity of products, functionality, integrations and whether you are launching a new store or migrating an existing ecommerce operation.

We scope each Shopify project around your business requirements rather than applying a fixed package price.

How long does a Shopify website take to build?

The timescale depends on the complexity of the design, development, integrations and content. A straightforward Shopify project can take a few months, while larger Shopify Plus and migration projects can take considerably longer.

We’ll establish the project milestones and timescale during discovery and planning.

Can you redesign an existing Shopify store?

Yes. We can redesign an existing Shopify store to improve its UX, visual identity, performance, functionality and conversion journey while retaining the underlying platform where appropriate.

Can you migrate our website to Shopify?

Yes. We support migrations from WooCommerce, Magento, Adobe Commerce, BigCommerce, bespoke and legacy ecommerce platforms.

We consider data, content, URLs, redirects, SEO, integrations and customer journeys as part of the migration.

Do you work with Shopify Plus?

Yes. We work with Shopify Plus for businesses with more complex ecommerce requirements, including multi-market, B2B, wholesale, integrations and larger-scale operations.

Can you develop custom Shopify functionality?

Yes. We can develop bespoke themes, Liquid components, custom functionality and integrations according to your requirements.

Where appropriate, we can also investigate Shopify apps or API-based solutions rather than developing functionality unnecessarily from scratch.

Can you integrate Shopify with our existing systems?

Yes. We can integrate Shopify with CRM, ERP, PIM, fulfilment, payment, marketing, analytics and other third-party systems.

Do you provide Shopify SEO?

Yes. We provide Shopify-focused SEO covering technical optimisation, ecommerce architecture, collections, products, content, structured data, migrations and ongoing search visibility.

We can also support AI Search and GEO as part of a wider digital growth strategy.

Can you support our Shopify store after launch?

Yes. We can provide ongoing development, conversion optimisation, SEO, AI Search and GEO, paid media, email marketing, social media and analytics.