GEO Marketing Agency

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the strategic practice of refining your online content and digital presence to maximise visibility within responses produced by AI-powered generative engines. As a GEO Agency, we focus on shifts from ranking on traditional search engine results pages (SERPs) to being preferentially cited, summarised, or referenced in synthesised AI answers.

Unlike conventional Search Engine Optimisation (SEO), which prioritises keyword matching and link-building for ranked lists of webpages, GEO optimises for how large language models (LLMs) interpret, extract, and weave information into coherent, conversational replies. As users increasingly turn to AI for direct, nuanced answers, often bypassing clicks altogether, GEO ensures your authoritative voice shapes those responses.

As a digital first company, FDRY has been an early adopter and we are aiming to be No. 1 GEO agency in London.

Why GEO matters for your business

The landscape of search is transforming rapidly:

• AI-driven queries are longer, more conversational, and intent-focused.
• Generative engines provide comprehensive summaries, drawing from multiple sources while crediting the most reliable ones.
• Traditional search volume is projected to decline as AI tools capture a larger share of discovery.

Businesses ignoring GEO risk invisibility in this new paradigm. Conversely, those embracing it enjoy:

• Higher brand authority in AI outputs.
• Increased trust and credibility through direct citations.
• Enhanced traffic from users who value AI-recommended sources.
• Future-proofed visibility as generative search becomes dominant.

At FDRY, we blend GEO seamlessly with our proven ecommerce expertise, helping brands in ecomerce, retail, manufacturing, financial services, and beyond thrive in an AI-first world.

Our proven GEO techniques

Drawing from the latest academic and practical insights, our GEO strategies are tailored to elevate your content’s impressiveness, retrievability, and influence in AI responses.

Key methods we deploy include:

• Authoritative and Fluent Structuring: Crafting content with clear, expert tone, quotations from industry leaders, and precise language that LLMs favour for citation.
• Statistics and Data Integration: Incorporating verifiable quantitative data and evidence-based claims, which research shows can boost visibility by up to 40%.
• Structured Formats for Easy Extraction: Using bullet points, numbered lists, headings, and tables to make information AI-friendly and digestible.
• Technical Enhancements: Implementing schema markup, fast-loading pages, and robust E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) to aid crawling and interpretation.
• Brand Mention Amplification: Building credible external references and mentions across the web to reinforce your authority in vector-based AI repositories.
• Domain-Specific Customisation: Adapting techniques to your sector – whether adding technical fluency for manufacturing or persuasive elements for ecommerce.

We monitor performance across multiple generative engines, iterating based on real-time AI behaviour for sustained gains.

GEO Services

As part of our GEO marketing agency services, we offer a comprehensive range of implementations, including:

• AI content audits including keyword quality checks and SEO gap analysis
• AI optimised content creation with with SEO best practices in mind
• Trends analysis to support your brand’s content strategy
• AI keyword optimisation focused on the most relevant and high-conversion keywords
• Tailored content for your content audience preferences and queries
• Competitor analysis and insights
• Precise high-impact keyword targeting
• Scalable and adaptable strategy based on algorithm changes.
• AI Analytics with real-time results data