At FDRY, London’s specialist ecommerce digital agency, we provide expert technical SEO agency services that resolve deep-rooted issues, enhance crawlability, and unlock sustained ranking potential for ambitious online businesses.
What is Technical SEO?
Technical SEO encompasses the behind-the-scenes optimisations that enable search engines to access, render, and understand your website effectively. It focuses on infrastructure rather than content or links, addressing critical elements such as:
- Site speed and performance
- Crawl budget management
- Indexation control
- Mobile usability
- Structured data implementation
- Security and server configuration
While on-page and off-page SEO drive relevance and authority, technical SEO ensures your site is technically flawless – a prerequisite for ranking in Google’s increasingly sophisticated systems, including AI Overviews and generative search experiences.
Why Technical SEO is Critical in 2026
Search engine algorithms have become relentlessly focused on user experience and technical excellence:
- Core Web Vitals now directly influence rankings, with loading speed, interactivity, and visual stability under scrutiny.
- Mobile-first indexing is universal – desktop performance alone is no longer sufficient.
- JavaScript-heavy sites and single-page applications require specialist rendering expertise.
- Large ecommerce catalogues demand sophisticated crawl and indexation strategies.
- AI-driven search features prioritise sites with clean, structured, and rapidly accessible data.
Businesses neglecting technical SEO face:
- Wasted crawl budget on duplicate or low-value pages
- Poor mobile experiences leading to high bounce rates
- Missed rich snippet opportunities
- Vulnerability to algorithm updates
Conversely, those investing in professional technical SEO gain faster indexing, higher rankings, improved user signals, and greater visibility in AI-enhanced results.
At FDRY, our ecommerce heritage means we apply technical SEO with commercial intent – optimising not just for robots, but for revenue.
Our Comprehensive Technical SEO Services
We follow a rigorous, phased approach backed by industry-leading tools and proprietary audits. Key components include:
- Full Technical Audit & Roadmap: In-depth crawling with Screaming Frog, Log File Analysis, and Google Search Console data to uncover issues across indexation, duplication, redirects, and canonicalisation.
- Core Web Vitals Optimisation: Targeted improvements to Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) through image optimisation, code minification, font loading, and server response enhancements.
- Site Architecture & Internal Linking: Strategic silo structures, logical URL hierarchies, and intelligent internal linking to maximise crawl efficiency and authority flow.
- JavaScript & Rendering Solutions: Ensuring critical content is accessible to Googlebot via server-side rendering, dynamic rendering, or progressive hydration for modern frameworks.
- Advanced Schema Markup: Custom implementation of structured data (Organisation, Breadcrumb, FAQ, Product, Article) validated for rich results and AI interpretability.
- XML Sitemaps & Robots.txt Management: Optimised sitemap generation, submission, and segmentation alongside precise robots directives for optimal crawl control.
- International & Hreflang Implementation: Flawless setup for multi-language or multi-region sites, preventing duplication and directing users correctly.
- Security & Migration Support: HTTPS enforcement, secure header configuration, and expert guidance during platform migrations or redesigns to preserve equity.
- Log File & Crawl Budget Analysis: Deep review of server logs to identify crawler behaviour and prioritise high-value pages.
- Ongoing Monitoring & Maintenance: Proactive alerts, quarterly re-audits, and rapid response to emerging issues.
Every recommendation is prioritised by impact and aligned with your business objectives.
Why Choose FDRY as Your Technical SEO Agency?
FDRY combines technical mastery with ecommerce expertise:
- Platform Specialists: Unparalleled knowledge of Shopify, WooCommerce, Adobe Commerce (Magento), WordPress, and headless solutions.
- Ecommerce-First Mindset: We optimise for transactions, understanding how technical health directly affects conversion rates.
- Integrated Approach: Seamlessly blend technical SEO with content, AI SEO, GEO, and CRO for holistic growth.
- Transparent & Collaborative: Clear documentation, prioritised roadmaps, and direct access to senior technicians.
- Proven Impact: Consistently delivering page speed improvements of 30-70%, indexation uplifts, and measurable ranking gains.
Ready to build an unbreakable technical foundation for your website? Contact FDRY today for a complimentary technical SEO audit and discover the hidden opportunities holding your site back.
Contact us | +44 (0) 20 8123 4669 | [email protected]
FDRY, London’s Technical SEO Agency for High-Performance Ecommerce Growth.
