Black Friday and Cyber Monday are more than just retail holidays, they’re a chance to turn browsers into buyers, refresh your brand’s presence, and outshine the competition in a crowded market.
At FDRY, we help brands prep for peak season with standout creative, smart development, and strategy-first thinking. Whether you’re planning a launch, running a limited-time offer, or just want to look your best when traffic hits, here’s how to make every click count this Cyber Week.
1. Refresh your website for speed + sales
Before you run any offers, make sure your site is ready. A slow, clunky, or outdated experience can cost you customers in seconds.
We help brands audit and refresh their websites for performance, clarity, and conversion, so when the traffic spikes, the sales do too.
Tip: Update key pages like product listings, landing pages, and checkout flows. Add trust signals, reduce friction, and make mobile performance a priority.
2. Turn browsers Into buyers with clear branding
Your BFCM campaigns should feel like you, but elevated. That means consistent design, confident messaging, and visuals that stand out. Whether it’s a full brand identity or campaign-specific creative, we work with brands to make sure everything, from fonts to filters, feels cohesive.
3. Design landing pages that do the heavy lifting
Dedicated landing pages are a powerful way to drive conversions during sales periods. Whether you’re teasing early access, showcasing bundles, or launching a new range, we design and build custom pages that guide users to action.
Pro tip: Combine urgency (“24 hours only”) with clarity (“3 bestsellers under £50”) to create focused, high-converting user journeys.
4. Create email campaigns they’ll actually click
Inboxes will be flooded. Smart design, punchy subject lines, and mobile-first layouts make all the difference. We help brands design and build email campaigns that cut through the noise, and connect with your audience.
Strategy: Pair an eye-catching hero image with a short, sharp headline and one clear call to action. Add segmentation for an extra layer of personalisation.
5. Add value, not just discounts
Sometimes the best offer isn’t 50% off. It’s a free gift, early access, or a beautifully packaged bundle. We help brands build creative strategies that go beyond just slashing prices—adding value in a way that feels authentic and on-brand.
Ideas:
- Limited edition products
- “Gift with purchase” bundles
- Personalised gift guides or downloadable content
Ready to make an impact this Black Friday?
Whether you need a design refresh, dev support, or a full campaign rollout, we’re here to help. Let’s build something great, before the clock runs out.
Ready to get started? Send us your brief, and let’s build a winning Q4 plan tailored to your brand! At FDRY, we support our clients in building impactful marketing strategies from strategy and planning to implementation. As a leading digital marketing agency, our approach is creative and grounded in data-informed insights. Our team of marketing experts would be happy to have a discovery session with you to discuss your digital marketing needs, or alternatively, send us a brief or get in touch at [email protected]
