Boxing Day is more than just a post-Christmas tradition, it’s a golden opportunity for retailers to capture eager shoppers ready to spend their holiday gift money or grab great deals. If you want to finish the year strong, here are five proven marketing ideas to make your Boxing Day sales shine. Boxing Day marketing ideas to boost your end-of-year sales
1. Reward your loyal customers first
Give your VIPs early access to Boxing Day deals. This not only makes your best customers feel valued but also drives early sales momentum before the general public jumps in. Send exclusive email or SMS invitations with sneak peeks of your discounts to build excitement.
2. Create urgency with time-sensitive offers
Boxing Day shoppers love a good deal, but they’re more likely to act fast if they feel the clock is ticking. Use countdown timers in your emails or limited-time flash sales on your website to boost conversions and drive immediate purchases.
3. Bundle products to increase average order value
Package complementary products together at a special discounted price. Bundles encourage shoppers to buy more while feeling like they’re getting extra value, a win-win for your sales and your customers.
4. Keep messaging clear and simple
After the hectic holiday season, shoppers want straightforward offers. Highlight your best deals clearly and feature a small selection of popular products to avoid overwhelming customers with too many choices.
5. Leverage email and SMS for Multi-Channel Impact
Coordinate your Boxing Day messages across email and SMS to reach your audience where they’re most engaged. Use teasers before the sale, launch alerts when deals go live, and last-chance reminders to capture any stragglers.
At FDRY, we support our clients in building impactful marketing strategies from strategy and planning to implementation. As a leading digital marketing agency, our approach is creative and grounded in data-informed insights. Our team of marketing experts would be happy to have a discovery session with you to discuss your digital marketing needs, or alternatively, send us a brief or get in touch at [email protected]
