Virtus Energy

Ecommerce website for a climate conscious EV charger installation company.

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THE BRAND

Virtus Energy is a technology-neutral company. Their company ethic is committed to reducing the impact of climate change. Conscious of their aim to reduce emissions to reach the 2015 net-zero goal, Virtus Energy pushes products of zero-emission distribution technology. These products help to promote better solutions to climate change impacts.

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APPROACH

Virtus Energy came to FDRY for a website refresh. They wanted to build a sleek online presence and a smooth journey for new clients. As an already established brand, they knew the content they wanted on their website. It was up to our UX and UI designers to ensure all journeys on the website flowed appropriately, to achieve their business goals.

Virtus Energy wanted to further their website by adding an E-commerce section to their website. In order to be able to sell a variety of their high-end products with a multitude of variations to each product.

 

RESULT

Virtus Energy were delighted with the outcome across the board. Being upgraded with a timeless design to match their green mission and products. A seamless user experience and functionality were a priority to keep users engaged, and overall provide an excellent service and experience.

 

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ACTIONS

FDRY designers created an ideal timeless look for the Virtus Energy website. They incorporated the existing brand elements. Those elements came to life with the new website design. The result of this was their mission and key messaging were portrayed in a cohesive online space that communicates what Virtus Energy is all about.

The FDRY development team took the design and worked their magic. From implementing each micro-interaction across all pages, to the bigger E-commerce functionalities. Each detail had the aim of creating a pleasant user experience to encourage sales and customer satisfaction.

Further development included configuring WooCommerce and Salesforce software. Implementation was done on the backend of WordPress, making it accessible and easy to use by the team. WooCommerce was chosen as the most appropriate E-commerce platform to manage its few high-end products with a high number of variations for each.

 

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Seamless user experience and functionality to keep users engaged, and overall provide an excellent service and experience.

VISIT WEBSITE

Implementation was done on the backend of WordPress, making it accessible and easy to use by the team.

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