Bespoke ecommerce site built with the perfect user journey in mind for trendy brand Thames.


Thames is a trendy skatewear brand hitting the streets of London and abroad, curated and crafted in the heart of London by model and skateboarding professional- Blondey McCoy. Focused on producing skatewear apparel for the 21st century, the brand has a range of products, including clothing, accessories, and skateboards.


Thames required a website to showcase their apparel and associated photography. The website has a minimalistic layout, encouraging users to focus primarily on the products and content. Our designers took on the brief and worked towards creating a simple but enticing customer journey that presented the brand effectively and encouraged sales.

With Thames having a diverse range of products for their e-commerce shop, Our developers determined Shopify to be the best platform to host the website. Having an easy to manage backend for products and order management, a vast number of popular payment options, specific marketing tools built-in and its analytics, it was made more accessible for the client to manage their shop.


Our designers and developers worked alongside the client to realise their need for a minimalistic look. We achieved this by introducing a minimal colour palette of red and white, which were used in small and simplistic design elements not to overwhelm the website. Incorporated into certain pages were these design elements were to give prominence to the content, helping the layout become engaging and pleasant without distracting focus from the range.

A hamburger menu was introduced to highlight the navigation options without dominating the screen and distracting the user from the visual elements. The minimal design elements of a hover effect and the incorporation of the colour palette were used to make it more engaging for the user, encouraging further exploration into the website.

Thames Mobile image 1
Thames Mobile image 1

The website resulted in the ideal platform for the client from front-end to back-end. The design effectively incorporates the Thames branding and a straightforward and enjoyable user journey whilst having a back-end that allows a pleasant product buying journey, easy management and the time for the Thames team to focus on producing more of their products!


The website resulted in the ideal platform for the client from front-end to back-end.

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