As Penelope Bedroom was already successfully established in Turkey, they had a strong logo and branding that they wanted to use on their UK site. Therefore, FDRY focused their efforts on creating a perfectly functional and impressive website. Making sure the navigation was seamless and plenty of information for UK customers. At the heart of our website, design and development was the understanding that the website must offer an enjoyable user experience for its customers. A delightful user experience increases consumers’ willingness to purchase and increases brand loyalty.