Mudpak

Subtle & impactful transformation shifting focus towards one side of the business without affecting current clientele.

Mudpak Hair image

THE BRAND

A vibrant hair salon in the heart of St Pauls, armed with a team of stylists and beauticians catering to the city’s rush and bustle. Established in 2011, Mudpak is a well established hair and beauty salon, seeking to give those working in the city a piece of relaxation amongst the busy streets of London.

brand-logo
APPROACH

Mudpak came to FDRY wanting to focus more on one side of their business. However, their website did not nearly enough reflect their shift in focus which needed to be addressed. 

 

ACTIONS

The Mudpak team sought to FDRY to refresh and revamp their website according to their new direction. Our talented team of designers went straight in to review the website UX. They then started looking at ways to better user journeys to focus more on the desired result. This then came when applying a new user interface. FDRY were able to match their existing branding and build a more engaging user experience on the website. This was to encourage bookings and increase customer loyalty.

Mudpak mobile image 1
Mudpak mobile image 2
RESULT

Mudpak was subtly transformed by our design and development team to make sure they stay on target with their aims for growth for the business. Reviewing user journeys and applying a more suited and modern user interface.

Visit the website.

Our talented team of designers went straight in to review the website UX, looking at ways to better user journeys to focus more on the desired result.

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