Mudpak Hair + Beauty

Bespoke design, development and marketing to represent Mudpak as a vibrant, boutique hair & beauty salon.

Mudpak Main image

THE BRAND

Mudpak are a vibrant, boutique hair and beauty salon servicing city clientele in the heart of St Pauls. They offer outstanding hair and beauty services in a secluded, relaxed environment. The brand have been referred to by many as a ‘hidden gem’ in the city.

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APPROACH

After a major refurbishment in 2017 Mudpak needed a website that matched their fresh and vibrant salon. The brand already had a strong logo, branding and colour scheme. They needed FDRY’s help designing and developing a website that incorporated this. The primary aim of Mudpak’s new website was to clearly display the vast range of services that they offer in central St Paul’s. With a clientele of busy city dwellers, it was of utmost importance that the website was quick and easy for the user to navigate, enabling them to find a service and book it.

ACTIONS

The team at FDRY got to work creating Mudpak Hair + Beauty’s new website. Mudpak’s established branding and colour palette were incorporated into the new website designs, as well as space to showcase their salon photography. A strong user experience and journey were of utmost importance when it came to designing the website and a key stage of the design process was finding a way to present all of Mudpak’s services in an organised and comprehensive way. Our design team worked to produce a structure that was clear and organised, to ensure  website visitors could easily find the services and information they required.

It was important to create distinct and clearly displayed areas for hair and beauty services. The creation of a sleek and easy navigation menu allows the user to find the service that they want.  The price of each service is clearly displayed and individual drop down’s provide additional information on each service in a clean and concise way. The site was designed and developed with an easy-to-use structure and clear CTA’s allow users to navigate the website with ease, prompting them to book.

Mudpak Brochure image

 

 

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RESULT

Overall, Mudpak Hair & Beauty now have a new website that presents their salon and services in a fresh and vibrant way. A clear website structure with a sleek user journey, easy navigation and CTA’s. These elements allow the user to easily find the service they are looking for and book it. Mudpak and FDRY are continuing to work together on a Marketing campaign. Including both digital and print marketing materials in order to draw in more clientele.

 

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Website redesign to present this 'hidden gem' in St Pauls

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