Mint Green

A growing e-retailer looking to refresh and streamline their website processes.

THE BRAND

Mint Green aims to connect mindful shoppers with planet-friendly brands. They are committed to promoting, supporting and selling brands that care about people and the environment.

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APPROACH

Mint Green approached FDRY to refresh and streamline their website process. Looking to finally upgrade their website to provide a smooth and cohesive experience across the board to their users.

The former site lacked consistency in some cases, whilst some functionality was incomplete, leaving users to fall behind and potentially losing out on sales. The FDRY team aimed to create a coherent journey that highlights the brand to promote greater rates of conversion and brand awareness.

ACTIONS

The FDRY team started off by updating and refreshing the existing website to ensure a basic user journey while we worked behind the scenes. Once the basic work had been done, the team were ready to go on to achieve the original vision for the website.

Part of the re-development included mending unfinished functions, ensuring all styling and branding were coherent and worked together. The FDRY design and development teams worked alongside each other to maintain this consistency between a fresh and modern look, whilst offering smooth functionality for the user.

An important aspect of the website for Mint Green was creating a bespoke page for their own product which has recently been launched. This included making this particular journey stand out more than the rest, in terms of design and development, this meant FDRY were able to be more creative around how to display certain content and features.

RESULT

Mint Green resulted in a modern e-retailer site catering to its users the most environmentally friendly brands on the market. With an easy and engaging user journey, to an easy checkout for the complete user experience.

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Send FDRY a brief

In terms of design and development, this meant FDRY were able to be more creative around how to display certain content and features.

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