London Road Jewellers

Fresh website design which demonstrates the individuality & creativity of this handmade British jewellery brand.

London Road necklace


London Road Jewellery (LRJ) sell handmade British jewellery. They create collections of well priced, fashionable, wearable, diamond and gem-set jewellery products. Their products use a variety of colours and distinctive designs to pay homage to the excitement of London’s vibrant areas. Today there are over 60 London Road stockists throughout the UK.


London Road Jewellery needed FDRY to update their website. They needed an update so that its design and functionality matched the sleekness of the jewellery products they sell.


FDRY’s design team created a fresh brand identity for each London Road Jewellery collection. This resulted in the new website that demonstrated their individuality and creativity. Having unique identities for each collection incorporates the defining point of the company, enabling them to gain competitive advantage. Theses defining points reasoning for the collections having London names to pay homage to each area’s energy and vibrancy.

Website architecture was a considered part of the design process, and FDRY understood the importance of having a clear layout and website structure for user’s to easily navigate when on the website.



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London Road jewellery mobile 1
London Road jewellery mobile 2

The London Road website redesign has helped attract their target market and provide them with a smooth user experience, both key to maintaining a successful ecommerce store.

Throughout the website, the company’s brand identity is a prominent feature, allowing users to experience the personality of each collection as well as the London Road brand as a whole.


Showing how smooth functionality can enhance user experience

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