K10 Group

Website design and development to showcase K10’s luxurious construction work

THE BRAND

K10 Group deliver one-of-a-kind, luxury residential projects. Developing bespoke residential properties, they focus on acquiring important sites and historic buildings in world-class addresses.

brand-logo
APPROACH

K10 Group looked to Foundry Digital for a logo refresh that would align with their service offering and business ethos. We were briefed by the client that they would like to include a lion within their logo, which would act as a strong identifier for their company both online and offline. They wished to have gold as a prominent colour throughout their branding, to represent the luxury of their company in a fresh but classic way.

As well as creating a new brand identity, K10 Group required a website to accompany it. They wished to present their strong project track record and showcase their construction and development service offerings in a user friendly way. In doing so they hoped to entice new clients for further projects, presenting K10 Group and its work as a step above the average construction project. It was key that their services were clearly laid out, and that the appearance of the website reflected the company’s personality.

 

ACTIONS

Our team of designers took on the brief and brainstormed ways to achieve the vision that K10 Group had presented. Combining classical and contemporary themes allowed our designers to arrive at a brand identity that reflected their values, whilst incorporating the lion that they saw as central to their logo. The gold, navy and white colour palette was chosen to be impactful on and off the screen.

As with all of our web design projects, our team set about working the content into a bespoke design which extended their branding and attractively presented their company offering in a simple but effective way. Our designers and developers worked alongside one another to produce a website that is visually appealing and clearly structured allowing visitors to navigate around the site easily, it would be a platform where they showcase and share their work online. Our web design team took on board that K10 Group’s projects are at the heart of their service, therefore it was important that they could demonstrate their strong reputation in a comprehensive manner, and as such Foundry Digital implemented a projects page. A project page that clearly displayed the companies work, accompanied by stunning photography and clear copy, was key.

K10 Group
K10 Group
RESULT

Through establishing a bold colour palette and a strong logo we were able to gain maximum impact. The website layout is clean yet stylish, extending the branding colours. We also designed business cards which extended the companies logo and branding, enabling the K10 brand to extend from the screen onto paper. This showcases how a strong brand can be utilised successfully across diverse marketing avenues.

This can also be seen in the resulting website that our team of web design experts put together for K10. The website has a clear structure, making the user journey smooth and making all required information readily accessible to all website visitors.

The new site is successfully reflective of the company’s unique selling point of being highly skilled in working with important properties. On the Projects page, visitors can browse through previous projects completed by the team of workmen, including details and images of the work as well as descriptions of the jobs done should visitors want to learn more.

VIEW WEBSITE

The new site is successfully reflective of the company’s unique selling point of being highly skilled in working with important properties.

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