Journey’s Intent

The bespoke design, development, and branding for a company offering a unique, once-in-lifetime safari.

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THE BRAND

Journey’s Intent is passionate about creating an enriching and extraordinary safari experiences across Africa for its guests. From wildlife expeditions to romantic honeymoons, family adventures to milestone holidays, they aim to help people explore Africa’s magic. Whilst also taking them on the journey of a lifetime.

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APPROACH

Journey’s Intent approached FDRY for a logo, branding, and website design and build. Given the task of creating a brand identity for Journey’s Intent, Our design and development teams got to work so that the essence of the unique experiences could extend across the website and in any branded materials. As experts in safari experience, Journey’s Intent needed branding and a website representative of this; they were keen to have an interactive site with videos and hover effects to create a more immersive experience for the user.

ACTIONS

Our designers got to work creating a logo that could be universally recognised and included Journey’s Intents initials (JI). As the safaris they offer are family orientated, they needed a logo representative of this. Foundry Digital created a logo shaped in the eye of a big cat eye and within the shape are their initials, which give the illusion of a pupil. The form of the ‘J’ within the logo represents a parent/guardian, and the ‘I’ means a child. The logo is symbolic of a parent/guardian and a child experiencing and viewing things through the eyes of nature, the same experience that Journey’s Intent offers.

After confirmation of the logo and branding, our team began creating a website that showcased the vast range of safari experiences offered by Journey’s Intent. The client wanted the website’s homepage to be interactive and impactful; our team created hoverspots and videos to grab the users attention from the offset.

The various safaris on offer span across the African continent, and this needed to be displayed logically to the user. Separate areas were created on the website for each location, with an interactive map and hoverspots allowing the user to find out fun facts about each location. Clear CTA’s link the different areas, experiences, and itineraries. The user is then allowed to experience a seamless journey throughout the website.

 

Journey's Intent Thumbnails

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RESULT

The brand, logo and new website developed for Journey’s Intent communicates their strong passion for travel, enriching experiences, and community. Users are immediately met with an interactive and engaging website which incorporates the stunning sights of Africa.

Each user is encouraged to explore and look further through the website with an easy to manage navigation bar, leading to individual pages that showcase everything that Journey’s Intent offer.

Foundry Digital achieved bringing together the branding and design of the website to build a strong and cohesive identity for Journey’s Intent to ensure success.

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The brand, logo and new website developed for Journey’s Intent communicates their strong passion for travel, enriching experiences, and community. Users are immediately met with an interactive and engaging website which incorporates the stunning sights of Africa.

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