ICE Travel

Design and development of bespoke budget calculator for International Currency Exchange

THE BRAND

International Currency Exchange (ICE) is one of the world’s leading providers of retail bureau de change and online foreign exchange services. The company began small with one location in the London Victoria Railway Station and now, over 40 years on, ICE is proud to be one of the largest retail currency exchange operators in the world, with over 400 branches throughout Europe, the United States, Canada, Mexico and China. Foundry Digital have worked with ICE on numerous projects over the years and are glad of the continuation of this relationship.

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APPROACH

ICE approached our software development team wishing to build an online Travel Money Budget Calculator to extend the foreign exchange services they provide. ICE has the data and intelligence to suggest to customers how much travel money they could expect to need on a trip, so they wanted to create a tool to assist travellers and holiday-makers with figuring out their Travel Money budgets.

ACTIONS

Our developers collaborated with ICE, using the data that they provided in order to build a budget calculator. A framework was drawn up, from which our developers coded functions that allows users to input data in order to generate a number corresponding to the recommended budget according to the data that ICE collected.

ICE Travel
ICE Travel
RESULT

As well as an attractive and user-friendly interface, the back end of the Travel Money Budget Calculator enables ICE to manage the tool in a simple way, allowing them to provide their customers with up-to-date and accurate travel money estimates. ICE will also be able to gather intelligence such as how economic trends are impacting if and when people are going on holiday, which they will utilise to improve the currency services they offer.

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Send us a brief

Wherever you are jetting off to, let the ICE budgeting tool estimate an advised amount of travel money you should take with you.

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