Housing Design Awards launched in 1948 as part of a government scheme that would give awards for the design and layout of homes procured by the public sector. Today they present awards to the most beautifully designed properties across the UK.
HD Awards sought to refresh their website for the upcoming 2020 awards. Stepping it up into the digital age, they wanted to make their service fully accessible online. This included bringing an e-commerce side to their website, making the application process digital and implementing a smooth user journey while updating the design.
As per request, HD Awards decided they wanted a modern and refreshed website. Upon which a colour scheme changed new design elements. FDRY created and planned a revised user journey. By doing this, we were allowing implementation to suit the traditional feel of the website while giving it a modern twist. Throughout the website, we maintained the colour scheme to instil the brand on every page while not overwhelming the user. We carefully thought out small design elements such as icons, lines and white spaces to see that users maintain engaged on every page added with a smooth user journey.
Housing Design Awards were upgraded with a fully refreshed user interface and a revised user experience to encourage more applicants and users throughout the site. Keeping the tone of the brand, each page has its features, thus making it easier for users and applicants to stay engaged. Their digitalised process will ensure that the awards are more accessible access to all across the UK. Their revised design and interface will encourage enthusiasts to keep up with the latest news and awards.
Stepping it up into the digital age, they wanted to make their service fully accessible online.
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