Global Connect

Branding and website design and development for a new brand Global Connect. Looking to establish themselves as a global modern financial services provider.

Global connect main image

THE BRAND

After many years in the FX market, Global Connect founder saw the opportunity of facilitating doing business across international borders. The vision for the company is to give its customers the access and ability to the latest fintech products and services in the foreign exchange market.

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THE IDENTITY

The brand approached FDRY  ready to establish its branding and online presence. After a thorough discovery of the creative and technical direction that brand wish to take, FDRY UX and UI designers jumped straight into the branding. Once branding was completed the team then moved to start the website design.

 

Global Connect Logo

 

Global Connect Business Cards

 

INTEGRATION

The Global Connect users area was to be powered by Cornhill FX. Therefore, it was required to act seamlessly with the website interface. FDRY integrated the Cornhill FX backend system for users on the website. Allowing them to have full access just as users on the Cornhill FX system would.

 

Global Connect Ipad Login

Design

Global Connect wanted to include the “GC” in the logo to demonstrate their brand. FDRY took this on board instead of going with an abstract symbol, while still adding an element of design that provided strong visual branding.

The aim was to remain fairly traditional in it’s branding in order to fit in well into the market. The colour palette was chosen in order to convey security and trust. Taking the chosen colour palette into account FDRY sought to combine this with a fresh look to convey the modernity of the services offered.

Global Connect Book

 

Global Connect email

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Result

Global Connect resulted in a visually strong website with cohesive branding applied throughout, as well as a seamless integrated Cornhill FX system for users to fully access. Visit their website here.

 

 

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Seamless integration of Cornhill FX backend systems that works smoothly with the Global Connect interface.

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