Fine Art Foto

The website design was made to reflect Fine Art Foto’s branding, but also implementing user friendly functionality to create a pleasant shopping experience.

THE BRAND

Fine Art Foto deliver high quality coated inkjet paper in sheet and roll format, ideal for fine art reproduction and photography applications. Additionally, they also produce inkjet greeting card paper, photo albums, and JetMaster photo panels and frames for all your memories that need a home!

brand-logo
APPROACH

Fine Art Foto required Foundry Digital to revamp various aspects of their business to bring them a fresh and clearer start in their ecommerce journey. Foundry Digital assisted in recreating the Fine Art Foto logo to  strongly capture their brand, online and offline. As well as redesigning their website to optimise it for customer journey satisfaction, Foundry Digital also made sure that all of their products were accommodated in a clear and concise way throughout the website.

ACTIONS

To create Fine Art Foto’s logo, our designers ensured that the right colour palette was discovered and implemented to achieve their aims of keeping the logo monochrome and simple, whilst ensuring that it was still visually interesting.

The website design was made to reflect Fine Art Foto’s branding, but also implementing user friendly functionality to create a pleasant shopping experience.

A carousel was introduced to showcase various services and products, further emphasising the visually enticing character of the website.

Fine Art Foto
Fine Art Foto
RESULT

Our designers ensured a streamlined customer journey experience with the new design, and in turn, more success and customer loyalty for Fine Art Foto.

Fine Art Foto’s services and products have been presented with a simplicity that is functional, yet attractive, to showcase their extensive range. This aligns with the brand’s identity as smooth and sleek high quality photo printers.

The products are showcased in a bright and colourful way amongst the clarity of their website to make sure they stand out and represent their high quality photos.

VISIT WEBSITE

Our designers ensured a streamlined customer journey experience with a simplicity that is functional, yet attractive.

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