Aripi provide a bespoke shopping journey by sourcing luxury products and unique pieces from leading fashion brands across the globe. They aim to deliver an exceptional shopping experience.
Aripi approached the FDRY team to refresh their online identity. Wanting to only maintain their logo, they looked for a clean aesthetic to apply to their digital offering. We concluded that their wish for a clean aesthetic would be the optimal style to attract their users and further entice their customers to convert.
The design process began with running evaluations of the existing site, pin-pointing areas that users liked and even pain points that weren’t working successfully. FDRY sought to resolve these points by creating a fluid user experience. To maintain this throughout the website, we ensured that design elements were complimentary to big imagery, whilst keeping all the necessary information and touch points clear for users to access.
The site was built on Shopify due to the client’s preferences on backend management. FDRY’s vast experience allowed us the flexibility to empathise with the client and build a fully optimised backend that will make the day-to-day running of the site both simple and efficient.
The new Aripi website resulted in a trendy and clear website with all aspects of good UX and UI principles applied. Its outstanding functionality will continuously encourage consumers to convert.
FDRY sought to evolve and resolve these points in order to create good user experience.
Based in London, our digital design studio and creative collaboration team helps businesses of all sizes achieve their potential by providing innovative solutions.
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FDRY is a trading name of Foundry Digital Limited.
