Aripi

A refreshed UX review and UI application for a global luxury shopping service.

THE BRAND

Aripi provide a bespoke shopping journey by sourcing luxury products and unique pieces from leading fashion brands across the globe. They aim to deliver an exceptional shopping experience.

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APPROACH

Aripi approached the FDRY team to refresh their online identity. Wanting to maintain only their logo, they looked for a clean aesthetic to apply to their digital offering. We concurred that their wish for a clean aesthetic would be the optimal style to attract their users and further entice them to convert.

 

ACTIONS

The design process began with running evaluations of the existing site, pin-pointing areas that users liked and even pain points. FDRY sought to evolve and resolve these points in order to create a successful user experience. A more editorial look was applied due to the high quality photography of luxury brands such as Gucci and Prada items demonstrated. To maintain this throughout the website, we ensure that design elements were complimentary to big imagery, whilst keeping all the necessary information and touch points clear for users to access.

The site was built on Shopify due to the client’s preferences for managing the backend. Our experience allowed us the flexibility to empathise with the client and build a fully optimised backend that will make the day-to-day running of the site an easy task.

RESULT

The new Aripi website resulted in a trendy and clear website with all aspects of good UX and UI principles applied. It will encourage consumers to convert due to its outstanding functionality.

 

Check out the website here

FDRY sought to evolve and resolve these points in order to create good user experience.

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