Why SEO matters more than ever

SEO is all about making your website rank higher on search engine results pages (SERPs) organically. SEO is a critical digital marketing strategy that allows you to increase your website’s ranking on the search engines, for terms related to your industry. This is strategically optimising your website to make it more visible to search engines such as Google. The purpose of SEO is to improve your search traffic, which refers to the amount of page views and site visits that originate from a search engine.  

It uses approaches such as keyword research, on-page optimisation, link building, and technical SEO to make the website relevant to both search engines and users. Businesses can boost website traffic, conversions, and sales by increasing visibility.

SEO is vital for organisations because it allows them to gain visibility for search queries organically. This allows you to earn rankings instead of paying for them through pay-per-click (PPC) adverts. 

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SEO checkboxes


SEO helps reach more readers using keywords. Explainer keyword research uses the same methodology as other types of stories. Begin by using Google Trends or your preferred keyword research tool to determine what readers are searching for. Compile a list of important keywords for your topic and do a competitive analysis to identify gaps.


Content is an important aspect of SEO since it serves as a vehicle for reaching and engaging audiences. Content is the most important component of SEO since it allows businesses to effectively reach and engage their target audiences. Infographics, podcasts, how-to manuals, whitepapers, and e-books are all effective ways to increase online visibility, attract users, and develop meaningful connections with your target audience.

  • Infographics
  • Podcasts
  • How-to guides
  • Whitepapers and e-books
  • Social media posts


Increased Website Visibility: 

SEO helps your website rank higher in search engine results, making it more visible to potential customers. This increased visibility can lead to more traffic and exposure for your business.

Targeted Traffic: 

SEO enables you to target specific keywords and phrases relevant to your business. This means that the traffic coming to your website is more likely to be interested in your products or services, resulting in higher conversion rates.

Credibility and Trust: 

Websites that appear at the top of search results are often perceived as more trustworthy and credible by users. Implementing effective SEO strategies can contribute to building trust and credibility for your brand.

Better User Experience: 

SEO involves optimising your website’s structure and content, which can improve the overall user experience. A well-optimised site is likely to be more user-friendly, leading to higher satisfaction among visitors.

Increased Brand Awareness: 

As your website ranks higher in search results, more people become aware of your brand. Consistent exposure can contribute to brand recall and recognition.

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