Property Deal works to connect the right people to the right people all across the property world. It seeks to cater to everyone and anyone looking to maximise their profits. From landowners to developers, to investors of all abilities and experience.
Property Deal came to FDRY with a concept, a logo, and initial ideas for what they wanted as the look and feel of their website. After having no direction of their brand, and no idea of how to achieve an investment platform, they looked for our creative and technical solutions to create their ideal website.
The FDRY team set off with the brief to create a sleek UX journey. Making sure to take into account UX principles to ensure that the one platform catered to all three primary users. Those users being; landowners, developers, and investors. In the UX process, our design team sought to find the best website architecture to make it accessible and easy to navigate no matter the user profile. The UI was then applied to wireframes. This consisted of a brand new colour palette, and carefully selected imagery to reflect the Property Deal brand. All of the elements had the aim of making sure the users were engaging.
Aside from bringing the UI and UX concept to life, the FDRY development team fully integrated the platform and they did this with specialised software to achieve the investment functionalities that Property Deal was after. Once this was completed it elevated the experience of all users. The experience was now interactive and personalised once the user signed up to the platform.
Overall, Property Deal resulted in a visually strong website that catered to three primary users. At the same time it created a sleek UX journey and a personalised element for all.
The FDRY team elevated the experience of all users with an interactive and personalised experience on the website.
