PointView Resources

Website design to successfully reflect PointView’s brand identity online

THE BRAND

PointView Resources are an international financial consultants provider, delivering specialist finance systems candidates to the CFO Office for over ten years. Previously trading as “eu-solutions”, PointView Resources offer a high level of expertise through their network of project management and technology professionals in the UK, USA and all major European markets.

brand-logo
APPROACH

PointView approached Foundry Digital with the challenge of rebranding from eu-solutions to PointView Resources. Foundry Digital’s goal was to give them a fresh look, impactful brand and a set of tools to support them as they continue to operate with a high level of expertise and reliability. As well as this, the launch of the PointView brand and website required aftercare design projects such as business card design, PowerPoint template design and newsletter creation and implementation.

The Digital Marketing team at Foundry Digital were also called into play to assist PointView Resources in growing their online presence through social media.

ACTION

The rebrand project involved our designers putting their brand identity expertise to work, creating a new name, logo design, colour scheme and font type for the company to use moving forward. It was key for the logo design to reflect PointView’s ethos based on analysis, insight, perspective, view, direction, strategy and performance, to convey how they help businesses to measure and analyse performance. The rebrand’s colour scheme needed to pack some punch in order to stand strong as a new fresh brand identity.

When it came to web design, the client had selected to work with a preexisting template, so it was crucial that Foundry Digital ensured the implementation of colours, icons and images worked well within and complimented the designed structure, to enhance the brand and showcase PointView’s services. It was essential that the new brand was implemented into the template to reflect the high-level of professionalism that PointView Resources operate with, and encourage visitors to navigate their way through the site to view their proven success in the finance industry.

Our Digital Marketing team created a social media strategy that involved distribution of varied pieces of visual and text content across PointView Resources’ social media channels.

PointView Resources
PointView Resources
RESULT

The logo utilises a pinpoint shape, magnifying glass and graph incline to create a strong visual representation of what PointView stand for, and the entirety of our band identity work is implemented throughout the website. The result of our web design and advice is an attractive and engaging website that enhances the brand and clearly highlights the company’s specialisms.

This stationery and digital support has enabled PointView to relaunch as a strong brand, continuing to have a strong presence in their financial consulting industry. From PowerPoint templates to banners to newsletter templates, Foundry Digital ensured that the fresh new brand was consistently displayed throughout.

Social Media Marketing has enhanced PointView Resources’ online presence and helped to grow their audience, thereby boosting brand awareness.

VISIT WEBSITE

Attractive and engaging website that enhances the brand

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